Pac Cosmetics

2 days ago


Mumbai, Maharashtra, India PAC Cosmetics Full time

We are seeking a dynamic and motivated Digital Marketing Specialist to join our team The ideal candidate will play a key role in planning and executing digital marketing strategies across various channels to enhance brand awareness drive traffic and generate leads This role requires a creative thinker with a strong analytical mindset and a passion for staying updated on the latest trends in digital marketing Responsibilities Revenue Growth Campaign Execution - Plan and execute digital marketing campaigns with a clear focus on increasing online sales - Drive ROI-focused strategies across Meta Facebook Instagram Google Ads and other performance channels - Manage and grow D2C sales through owned platforms and performance channels Shopify Website Management - Oversee the end-to-end management of the Shopify store ensuring seamless performance intuitive navigation and mobile optimization - Regularly update and maintain product listings banners landing pages and collections in alignment with campaigns and launches - Work with developers designers to implement UI UX enhancements and improve overall conversion rate CRO - Integrate and manage Shopify apps related to reviews upsell cross-sell loyalty subscriptions and customer support - Monitor site health page speed and troubleshoot issues including checkout problems broken links or payment failures - Set up and manage discount codes sales events pre-orders and bundling strategies - Ensure proper setup of tracking pixels UTM tagging and GA4 for performance monitoring and remarketing - Collaborate with the logistics ops team to ensure smooth integration between website and fulfillment platforms - Work on inventory sync order flow management and third-party integrations like payment gateways WhatsApp chat and CRM systems SEO SEM Analytics - Manage on-page and off-page SEO strategies to improve organic visibility - Utilize tools like Google Analytics Google Tag Manager and Shopify analytics to track performance and generate insights - Create reports to monitor KPIs analyze user behavior and suggest data-driven improvements Content Social Media Integration - Collaborate with content and creative teams to align marketing campaigns across digital touchpoints - Ensure consistent messaging and tone of voice across channels Email Retention Marketing- Plan and execute email marketing campaigns abandoned cart post-purchase reactivation etc - Plan and execute retention-driven marketing campaigns including abandoned cart flows win-back campaigns post-purchase journeys and loyalty triggers - Use platforms to build segmented customer journeys based on behavior purchase history and engagement - Implement personalized email and SMS campaigns to boost repeat purchase rate customer lifetime value CLV and brand loyalty - Analyze performance of retention channels and optimize for open rates CTR and conversions - Collaborate with design and content teams to create engaging communication across retention touchpoints Requirement - Proven experience 4 years in digital marketing - Hands-on experience with Shopify store setup backend handling app integrations and optimizations - Proficiency in Meta Business Manager Google Ads GA4 and other digital marketing tools - Strong analytical mindset - must be data-driven in decision-making - Ability to work independently manage multiple projects and meet deadlines - Excellent communication and collaboration skills ref updazz com


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