Senior Content Marketer

3 weeks ago

Hyderabad, Telangana, India Superstuff Full time
Job Description

What You ll Own

- Content Strategy & Editorial Planning
- Lead our content roadmap across blog, product education, lifecycle campaigns, and more aligned with business priorities, not vanity metrics.
- Content Creation & Execution
- Write compelling, clear, conversion-minded content from long-form pieces to landing pages to in-app UX copy. Turn briefs into assets people actually want to read and share.
- Content Distribution
- Collaborate with growth, lifecycle, and social to ensure every piece of content has a distribution plan. Think channels, not just keywords.
- Content-Led Growth
- Identify whitespace and content-market fit opportunities moments where our brand can shape conversations, not just follow them.
- Performance & Iteration
- Track how content performs across the funnel from discovery to conversion. Use insights to improve, repurpose, and scale what works.

Cross-Functional Enablement

- Build a content engine that supports product launches, sales plays, and demand campaigns. Content should be usable across the org.

You ll Thrive in This Role If You:

- Have 4-7 years of experience in B2B content marketing, ideally in SaaS, product-led, or tech environments.
- Are a strong writer fast, clear, structured but think like a strategist.
- Have a bias for action: you re comfortable publishing, testing, iterating.
- Understand that content is a lever for growth, not a checkbox for visibility.
- Are equally excited by a sharp landing page, a well-paced email series, or a strong narrative idea.
- Bonus: Familiar with CRO principles, lifecycle marketing, or content repurposing across paid/organic/social/email.

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