15h Left: Digital Marketing Executive

3 weeks ago

Chennai, Tamil Nadu, India Backergy Soft Full time
Job Description

About the role

Hands-on role responsible for planning, launching, and optimizing paid campaigns across search, social, video, and LinkedIn. Owns strategy, execution, tracking, and performance reporting end to end.

What youll do

Build and execute media plans across Google Ads (Search/PMAX/YouTube), Meta, LinkedIn Ads, TikTok

Manage the funnel: audiences, creative briefs/variants, landing pages, and attribution

Implement tracking: GA4, GTM, Enhanced Conversions, Meta CAPI, UTM governance

Run continuous A/B tests (ads, bids, creatives, LPs) and CRO (forms, messaging, speed)

Set up retargeting, lookalike/matched audiences, and suppression lists

Create weekly Looker Studio dashboards; report CPL, CAC, ROAS, LTV signals

Manage budgets & pacing; forecast, spot anomalies, and correct quickly

Coordinate with design/motion for assets; craft performance-oriented hooks & CTAs

Align lead flow with CRM/WhatsApp Business API; ensure clean webhook/field mapping

Maintain brand safety and platform compliance; keep structured experiment logs

What youll bring

24 years hands-on performance marketing; managed AED 30k150k+/mo budgets

Proven improvements to CPL/CAC/ROAS through structured testing

Tools: GA4, GTM, Google Ads, Meta Ads, LinkedIn Ads, Looker Studio

Strong grasp of attribution (CAPI/Enhanced Conversions; offline events a plus)

Comfortable briefing LP tweaks in Figma/Webflow; basic HTML/CSS a plus

Excellent English; Arabic a plus. GCC/UAE market experience preferred

Self-directed, data-driven, fast on execution

Nice to have

Server-side tagging, TikTok Ads, programmatic (DV360/StackAdapt)

KPIs youll own

CPL, CAC, ROAS by channel

MQLSQL conversion rate & cost per qualified lead

Landing page CVR and page speed scores

Budget adherence (5%) and forecast accuracy

What we offer

Competitive compensation; remote work aligned to UAE hours

High ownership, clear goals, rapid feedback cycles

Modern tooling and a path to grow into a senior title as we scale

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