Digital Marketer Junior

21 hours ago

India Adivinar Technologies Pvt Ltd Full time

Job Description About the Role We are hiring a creative and execution-driven Junior Digital Marketer to support the marketing activities of our Kerala-based IT company. The ideal candidate should have 6 months to 1 year of experience in digital marketing and the ability to work on both regional (Kerala) and international (US/UK/GCC) campaigns. This role requires someone who understands cultural relevance, content trends, and digital strategies suitable for Kerala audiences. Key Responsibilities - Plan, execute, and manage social media content tailored for Kerala audiences across Instagram, Facebook, and WhatsApp channels. - Create Malayalam and English content such as posts, captions, reels concepts, and ad copies. - Manage social media pages for the company and clients, ensuring consistent branding and engagement. - Coordinate with designers, videographers, and development teams for timely delivery of marketing creatives. - Run local lead-generation campaigns for IT services (web development, software solutions, digital marketing packages, etc.). - Handle WhatsApp marketing, status updates, broadcast messages, and community engagement. - Conduct basic SEO tasks: keyword research (Kerala/local niche), on-page updates, and competitor analysis. - Assist in running Kerala-targeted paid ads on Meta (Facebook & Instagram). - Prepare weekly performance reports and analytics insights for management and clients. - Engage with comments, messages, and local community inquiries to boost online presence. - Track regional trends, festival themes, and cultural moments to create relevant marketing content. - Support email marketing, landing page updates, and basic CRM entries. Requirements - 6 months to 1 year of experience in digital marketing or social media roles. - Strong understanding of Kerala online markets, trends, and audience behavior. - Basic knowledge of Meta Ads, Google Ads, SEO, and analytics tools. - Good content-writing skills in Malayalam & English. - Creative mindset with the ability to propose content ideas and strategies. - Ability to multitask and manage multiple client/project requirements. - Familiarity with Canva, Meta Business Suite, Google Analytics, or similar tools. Preferred Skills - Experience creating Malayalam and English creatives. - Knowledge of Kerala consumer behavior and popular niches (education, IT services, startups, retail, etc.). - Experience handling local lead-generation campaigns. - Understanding of GCC Malayali audience patterns. What We Offer - Competitive salary with performance-based incentives. - Opportunity to work with Kerala, GCC, US & UK markets. - Learning-focused environment with real project exposure. - Supportive team culture, training, and hybrid work options. - Growth path toward Social Media Strategist, Performance Marketer, or Digital Marketing Lead roles.

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