Performance marketing specialist

5 days ago


Gurugram Gurugram India Aptita Full time

Job Description Job Title: Performance Marketing Specialist Location: Gurgaon / Bangalore Employment Type: Full-time Department: Digital Marketing CTC : 13 LPA ( Depend on your current CTC ) About the Role We are looking for a data-driven and result-oriented Performance Marketing Specialist to manage and optimize digital campaigns across multiple platforms. The ideal candidate will have hands-on experience in paid media, strong analytical skills, and the ability to drive measurable business growth. Key Responsibilities - Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, Apple Search Ads, and other digital channels. - Manage end-to-end campaign setup, targeting, tracking, and reporting. - Continuously monitor campaign performance and implement optimization strategies to improve ROI and reduce cost per acquisition (CPA). - Conduct keyword research, audience segmentation, and competitor analysis. - Work closely with creative and content teams to develop effective ad copies and creatives. - Track, analyze, and report on campaign KPIs, including CTR, CPC, CPL, ROAS, conversions, and overall campaign performance. - Manage budgets and ensure efficient utilization across campaigns. - Stay updated with platform algorithm changes, best practices, and emerging trends in performance marketing. - Run A/B tests to refine targeting, creatives, and landing pages. - Collaborate with the sales and product teams to align campaign strategy with business goals. Requirements - Bachelor's degree in Marketing, Business, or a related field. - 25 years of hands-on experience in performance marketing or paid media. - Proficiency in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Apple Search Ads, and other relevant platforms. - Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager, and Excel. - Experience with conversion tracking, pixel setup, and campaign attribution models. - Ability to analyze data, generate insights, and make data-backed decisions. - Strong understanding of digital marketing trends and best practices. - Excellent communication and teamwork skills. Preferred Skills - Experience with marketing automation tools (HubSpot, Mailchimp, etc.). - Knowledge of SEO and organic marketing fundamentals. - Experience working with B2B and/or B2C brands. - Certification in Google Ads or Meta Blueprint is a plus. Benefits - Competitive salary and performance incentives - Health and wellness benefits - Opportunity to work with a dynamic and growing digital team - Learning and development support



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