Performance Marketing Specialist

2 days ago

Gurugram Gurugram India Talent Giants Consultancy Services Full time

Job Description Mandatory Criteria - Need candidate having experience in Finance or Crypto Industry Only. - Candidate having experience in Finance or Crypto in Agencies will work for this role. - Proven experience managing campaigns on both Meta and Google Ads (Search and Display). - Minimum 3 years of experience working on Finance and Crypto brands. - Experience handling a monthly ad budget of at least 20 lakhs. - Strong understanding of the domestic market in the Finance and Crypto space. - Candidate must have hands-on experience in developing and executing strategies from Scratch. Role Overview - Full-time, on-site role focused on planning, executing, and optimizing performance marketing campaigns for Finance and Crypto clients. - Involves end-to-end campaign management across Meta (Facebook/Instagram) and Google Ads platforms. - Highly analytical role requiring expertise in campaign tracking, optimization, and policy compliance specific to the financial/crypto vertical. - Ideal for professionals who enjoy working in fast-paced, ROI-driven environments with direct ownership of budgets and performance. Key Responsibilities - Plan, execute, and optimize Meta (Facebook/Instagram) and Google Ads (Search, Display, YouTube, Discovery) campaigns for Finance/Crypto clients. - Handle daily campaign optimization, A/B testing, audience segmentation, and conversion tracking to maximize ROI. - Work on landing page CRO, creative feedback, and pixel/postback integrations (via Google Tag Manager, API conversions, etc.). - Create and monitor ad funnels for lead generation (Click Lead FTD). - Analyze and report campaign performance using tools like Google Analytics, Meta Business Suite, and Looker Studio. - Stay updated with ad policy changes in the Financial/Crypto segment and ensure campaign compliance. - Collaborate closely with design and strategy teams to ideate and refine high-performing creatives and ad copies. - Manage monthly budgets in the range of 2050 lakh with effective spend allocation and performance tracking. What We're Looking For - 3+ years of experience managing Meta and Google Ads campaigns within the Finance and Crypto sectors. - Strong understanding of advertising policies and compliance requirements for financial promotions. - Hands-on expertise in CPC, CPM, CPA, and ROAS optimization. - In-depth knowledge of pixels, S2S tracking, CRM postbacks, and campaign attribution models. - Analytical and data-driven mindset with proficiency in Google Sheets/Excel for performance reporting. - Excellent communication and presentation skills. - Certification in Google Ads or Meta Blueprint will be an added advantage. Skills: advanced tracking & attribution skills,meta & google ads expertise,finance & crypto advertising knowledge,crypto,google ads,high-budget performance management,optimization,data-driven optimization

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