Japan - Performance & Communication Marketing Specialist
1 week ago
Company Description For 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational improvements. By collaborating with HRD, OD, and L&D executives, the company supports leadership development at all organizational levels. As a trusted partner in over 50 countries, Wilson Learning is committed to inspiring and transforming people to achieve sustainable business success. About the Role We are looking for a skilled Performance & Communication Marketing Specialist-Japan with 3–4 years of experience in Japan’s digital marketing ecosystem . The ideal candidate has hands-on exposure to Japanese advertising platforms, understands local consumer behaviour, and can manage end-to-end performance campaigns along with communication-driven marketing for the Japan market. This role is based in Gurgaon, India but requires strong Japanese proficiency and experience working on Japan-focused campaigns. Key Responsibilities • Plan, execute & optimize performance marketing campaigns across Yahoo Japan, LINE Ads, Google/YouTube Japan, Meta Japan, X Japan . • Bidding strategies, audience segmentation, and ROI-driven optimization. • Conduct keyword research, competitor benchmarking, and market analysis for the Japan region. • Localize communication, creatives, and brand messaging to fit Japanese cultural nuances. • Coordinate with Japan-based teams, agencies, and internal stakeholders to execute campaigns. • Monitor campaign performance using analytics dashboards and advertising platforms. • Prepare weekly/monthly reports with insights, recommendations, and growth opportunities. • Support PR, social media, influencer collaborations, and brand communication initiatives for Japan. Required Skills & Qualifications • 3–4 years of proven experience in performance and communication marketing for Japan . • Hands-on experience with Japanese ad platforms (Yahoo Japan Ads, LINE, X Japan Ads, Google/Meta Japan). • Business-level Japanese (JLPT N2 or higher preferred) and strong English communication skills. • Strong understanding of Japan’s digital consumer behaviour and marketing trends. • Ability to analyse data, optimize campaigns, and present actionable insights. • Experience managing multi-stakeholder projects across India–Japan teams. • Familiarity with content localization, creative briefing, and communication strategy. • Knowledge of SEO, influencer marketing, and social media in Japan is a plus. Nice to Have • Experience using competitor research platforms such as: · SimilarWeb Japan · App Annie / Data.ai · SEMrush (Japan databases) · Ahrefs Japan · Spy metrics or ad competitor tools for Yahoo Japan & LINE • Knowledge of Japan-specific marketing and advertising platforms , e.g.: · Ameba , SmartNews , Cookpad Ads , Rakuten Ads , TikTok Japan • Familiarity with Japan SEO tools and search behavior , including: · Google Japan Search Console , Keyword Planner (JP) · Yahoo Japan Search Tools · Rank tracking for Japanese SERPs • Experience working with Japan-based creators, influencers, and community channels. • Understanding of Japan’s cultural trends, user behaviour patterns, and digital content preferences.
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Gurugram, India Wilson Learning Full timeCompany Description For 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational...
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Gurugram, India Wilson Learning Full timeCompany Description For 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational...
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gurugram, India Wilson Learning Full timeCompany Description For 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational...
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gurugram, India Wilson Learning Full timeCompany DescriptionFor 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational...
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Gurugram, India Wilson Learning Full timeCompany DescriptionFor 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational...
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Gurugram, India Wilson Learning Full timeCompany DescriptionFor 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational...
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Gurugram, India Wilson Learning Full timeCompany DescriptionFor 60 years, Wilson Learning has partnered with organizations worldwide to enhance salesforce effectiveness, leadership development, and workforce readiness. Known for their customized, result-driven solutions, Wilson Learning equips sales professionals and leaders with methodologies, tools, and skills that drive transformational...
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Gurugram, India MongoDB Full timeApplication Modernization Platform (“AMP”) is a MongoDB offering that modernizes our customers’ legacy relational applications to a modern architecture, platform, and stack underpinned by MongoDB using a combination of software, processes, and engineers. In this offering, the people and software are inextricably linked and cannot be separated. AMP...
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