Head Marketing

1 day ago

Gurgaon Haryana, India Search Value Consultants Pvt Ltd Full time

Marketing Strategy Leadership Lead and develop the overall marketing strategy for Ethos aligning with business objectives and sales targets Manage a team of 30 professionals across digital marketing Content Photography Marcom PR and events Work closely with luxury brands represented by Ethos to develop customized marketing initiatives aimed at driving sales Lead both short-term and long-term brand-building efforts with a focus on positioning Ethos as the leading luxury watch retailer in India Track luxury market trends and consumer behaviour to adjust strategies and stay competitive in the evolving landscape Digital Marketing Omni-Channel Development Oversee the development and execution of the online-to-offline marketing strategy generating leads through digital platforms Meta Google email marketing etc and driving them to physical stores through effective customer engagement Build and enhance our omni-channel model ensuring seamless communication between online lead generation concierge services and in-store fulfilment Develop data-driven marketing strategies utilizing analytics and customer insights to optimize marketing performance Marketing Technology MarTech Stack Setup Own the setup integration and optimization of the marketing technology stack including CRM tools email marketing systems digital advertising platforms and other relevant tools Ensure the alignment of marketing technology with lead generation customer segmentation and sales tracking initiatives Work with external vendors and technology companies to implement and manage MarTech systems that align with business objectives 4 Branding Luxury Communication Ensure all marketing and communication efforts represent Ethos as a premium luxury brand Develop and maintain the brand s voice and positioning ensuring it aligns with the ethos of the luxury brands we represent Collaborate with creative teams to develop high-quality marketing materials ensuring consistency in visual and verbal brand identity Distinguish between luxury communication strategies versus mass-market approaches ensuring a refined and sophisticated presentation across all channels 5 Event PR and Partnership Management Oversee the planning and execution of luxury events and brand collaborations ensuring alignment with the Ethos brand and its partners Develop strong relationships with media influencers and brand partners to increase visibility and brand presence Manage PR strategies to strengthen Ethos positioning as a luxury retailer within India and internationally 6 Sales Alignment Cross-Department Collaboration Work closely with sales teams and internal stakeholders to ensure that marketing initiatives are driving measurable business outcomes including lead generation customer conversion and revenue growth Collaborate cross-departmentally to ensure alignment of goals and strategies across various functions ensuring smooth execution of initiatives Develop reporting and analytics tools to track the effectiveness of marketing campaigns and provide actionable insights to the leadership team

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