Manager - Demand Generation - SaaS (5-10 yrs)

4 weeks ago

Bengaluru, Karnataka, India Draup Full time
Job Title : Team Lead - Presales (Database and Email Marketing)

Location : Bangalore, India

Employment Type : Full-time

We are looking for a dynamic and performance-driven Team Lead - Database and Email marketing to spearhead end-to-end lead generation, and pipeline acceleration for our fast-growing SaaS business. This role combines the strategic vision of a marketer with the operational rigor of a sales enablement leader. You will build and lead a high-performing team focused on delivering qualified pipeline for enterprise and mid-market segments globally.

Demand Generation Strategy (Outbound - Email Campaigns) :

- Solid expertise in configuring and maintaining email systems to support scalable outbound campaigns.

- Design and implement integrated, multi-touch outbound marketing campaigns that drive pipeline growth across the SaaS buyer journey.

- Automation - Build Database, segmentation and execute email/LinkedIn outreach tailored to ICPs, verticals, and geographies (US, EU, APAC).

- Own full-funnel metrics (MQL - SQL - Opps) and continuously optimize channel and messaging performance.

- Partner with Product Marketing, SDRs, and Sales to align demand programs with positioning, messaging, and buyer personas.

- Monitor campaign attribution, lead scoring, and conversion metrics via tools like HubSpot, Salesforce.

- Maintain CRM integrity and enforce pipeline hygiene, ensuring clean data and accurate reporting across the revenue funnel.

- Optimize lead routing, enrichment, and follow-up cadences for SDRs and AEs.

Team leadership

- Hire, coach, and mentor a Database team and campaign managers

- Define KPIs, lead weekly stand-ups, and drive accountability through regular performance reviews.

- Promote a culture of experimentation, learning, and cross-functional collaboration.

- Exceptional project management and communication skills.

Required Skills

- 6-9 years of experience in B2B SaaS marketing, with a strong foundation in demand generation through Outbound channels.

- Minimum 2 to 4 years in a team lead or people management capacity.

- Expertise in CRM and marketing automation platforms (e.g., Salesforce, HubSpot).

- Strong understanding of SaaS buyer behaviour, sales cycle complexity, and campaign executing strategy.

Preferred Qualifications:

- Experience with GTM tech like, Lusha, Apollo, LinkedIn Sales Navigator, or Clay.

- Prior exposure to global SaaS markets and enterprise account selling motions.

- Familiarity with product-led growth (PLG) and freemium lead conversion models.

What You Bring

- A strategic mindset with tactical agility-able to drive big-picture GTM vision while executing flawlessly.

- Data-driven decision-making and a passion for optimizing every stage of the revenue funnel.

- A builder mentality-excited by the challenge of scaling outbound email marketing infrastructure in a growing SaaS business.

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