Chief Operations Officer

3 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,80,00,000 - ₹ 2,50,00,000

We are seeking a seasoned marketing operations expert to play a pivotal role in driving the success of our fast-growing enterprise software solutions. This key position will be at the heart of our marketing and business development engines, orchestrating multi-channel campaigns for a groundbreaking SaaS company.

Key Responsibilities
  • Develop and implement a comprehensive go-to-market strategy by operationalizing target accounts, personas, messaging, and territory management for marketing and sales. Utilize Account-Based Marketing (ABM) and other approaches to maximize market penetration.
  • Act as the company's data architect for all activities along the customer journey, from market definition to our marketing and sales funnels.
  • Oversee critical applications such as Salesforce and Pardot as business owner and ensure all sales and marketing team members have the data needed to execute their jobs successfully. Ensure data accuracy across Salesforce and other sources.
  • Own alignment between sales and marketing departments, and top-of-funnel processes for handoff between demand generation and business development.
  • Collaborate with sales and marketing leadership to define the annual demand generation plan across all channels that aligns with the company's overall strategy.

Requirements:

  • Bachelor's degree in marketing, business, communications, or related field. MBA highly preferred.
  • 10+ years of sales and marketing operations experience in the B2B software space.
  • Highly experienced in designing, tracking, and ensuring compliance with sales and marketing processes at an established software house.
  • Highly knowledgeable about sales and marketing automation tools and digital strategies for driving lead generation.
  • Excellent command of business writing and ability to own the production of outstanding email and digital content. Demonstrated ability to build compelling nurture campaigns to drive demand generation.
  • High level of attention to detail and experience managing multiple projects to successful completion simultaneously.
  • Experience building and running a small team of analysts and operations staff.
  • Comfortable working in a high-growth environment with competing priorities among a globally dispersed team.

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