▷ Urgent Search: Marketing Manager

4 weeks ago

Bengaluru, India BigCity Promotions Full time

Roles & Responsibilities

- Brand Strategy & Positioning: Define and strengthen BigCity’s brand in the B2B ecosystem with consistent and impactful messaging.
- Demand & Lead Generation: Plan and execute integrated campaigns that generate qualified leads and nurture them through full-funnel strategies.
- Marketing Automation: Manage and optimize workflows using HubSpot, Zoho Campaigns, or equivalent tools for email marketing and lead nurturing.
- Content Marketing: Develop blogs, case studies, whitepapers, newsletters, and sales materials that support lead generation and customer engagement.
- SEO & Website Growth: Drive organic website traffic, optimize search rankings, and ensure the website acts as a growth engine.
- Performance Marketing / Paid Media: Run and optimize paid campaigns across Google Ads, LinkedIn Ads, and social platforms to boost awareness and conversions.
- PR & Brand Visibility: Build relationships with media, drive PR initiatives, and establish BigCity as a thought leader in the marketing industry.
- Go-to-Market (GTM) Execution: Design and implement GTM strategies for new campaigns, partnerships, and service offerings.
- Events & Campaign Management: Strategize, plan, and execute events, webinars, and advertising campaigns to create measurable brand impact.
- Social Media Growth: Lead content and campaigns on LinkedIn (and other relevant channels) to build thought leadership and industry presence.

Required Skills

- 4–6 years of B2B marketing experience with expertise in demand generation, content, SEO, and campaign execution.
- Hands-on experience with marketing automation and CRM tools (HubSpot, Zoho Campaigns, MailChimp, Salesforce, etc.).
- Strong skills in SEO, content strategy, and digital campaign management.
- Familiarity with performance marketing platforms (Google Ads, LinkedIn Ads, Meta Ads).
- Experience in event planning, PR, and brand visibility initiatives.
- Excellent copywriting, storytelling, and communication skills.
- Strong project management skills and ability to collaborate across teams.
- A creative, analytical, and proactive mindset with attention to detail.

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