Search Engine Marketing Specialist

5 days ago

Bengaluru, Karnataka, India MAPSystems Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Experience Required:

4 to 6 Year

Job brief

We are looking for an SEM expert to manage search engine optimization and marketing activities for our websites.

You will be responsible for managing all SEO activities such as PPC campaign management, content strategy, link building and keyword strategy to increase rankings on all major search networks.

Responsibilities

  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyze competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

  • Proven SEM experience managing PPC campaigns across Google ADS, YouTube and Meta Ads
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tool (e.g, Google Analytics 4)
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

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