Manager - Consumer Insights

2 weeks ago

Kolkata, India ITC limited Full time

Job Description

Job Purpose

To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories

Principal Accountabilities

- Design effective & efficient ways along with the agency partners to measure & track brand performance
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
- Work closely with the brand team & leverage insights to drive business growth
- Identify new & effective ways of testing concepts, products & communication
- Evaluate & pilot new tools & agencies esp. in the digital space
- Leverage internal monitoring tools to derive insights
- Triangulate multiple data sets to identify trends and early indicators of brand/product performance
- Operating Network
- Internal
- R&D
- Consumer Insights Manager
- PD Manager
- Brand Managers
- Finance Team
- External
- Market Research Agencies

Role Requirements / Specifications

MBA (Marketing) with minimum 4-5 years experience in qualitative/quantitative research. Should have significant knowledge on basic statistics

Knowledge & Skills

- Business Understanding
- Knowledge of market research methodology and tools
- Basic knowledge of statistics
- Knowledge of consumer understanding and behaviour

Skills

- Analytical/Data interpretation skills; Interpersonal sensitivity/ people perception (ability to intuitively understand people and their needs) Influencing skills; Should be a great team player

Interview Competencies

- Adaptability, Change Management, Emotional Stability & Maturity, Interpersonal and Relational Skills

  • Area Sales Executive

    7 days ago

    Kolkata, West Bengal, India Reliance Consumer Products Limited Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    Company DescriptionAt Reliance Consumer Products Limited (RCPL), we are dedicated to building brands with purpose. Our mission is to create India's largest and most valued consumer brands organization. By offering products that are affordable and accessible, we aim to bring delight to every Indian household. Our brands, including Campa in Beverages,...

  • Digital Marketing Intern

    4 days ago

    Kolkata, India Insights Node Full time

    Insights Node is seeking a driven and dynamic Digital Marketing Specialist to join our innovative educational technology startup. This role offers a unique opportunity to contribute to our mission of making quality education accessible to a wide audience through strategic and impactful digital marketing strategies. As a Digital Marketing Specialist at...

  • Sales Intern

    4 days ago

    Kolkata, India Insights Node Full time

    **Company Overview**:Insights Node is a dynamic and innovative education technology startup committed to transforming the way people learn and acquire knowledge. Through cutting-edge technology solutions and personalized learning experiences, we empower students and educators to thrive in the digital age. As a Sales Intern at Insights Node, you will play a...

  • Senior Brand Manager

    2 weeks ago

    Kolkata, India Nestasia Full time

    Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.Responsibilities- PLAN...

  • Senior Brand Manager

    2 weeks ago

    Kolkata, India Nestasia Full time

    Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies. Responsibilities -...

  • Senior Brand Manager

    1 week ago

    Kolkata, India Nestasia Full time

    Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.Responsibilities- PLAN...

  • Senior Brand Manager

    6 days ago

    Kolkata, India Nestasia Full time

    Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.ResponsibilitiesPLAN...

  • Senior Brand Manager

    4 weeks ago

    Kolkata, West Bengal, India Nestasia Full time

    Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies. Responsibilities PLAN...

  • Senior Brand Manager

    2 days ago

    Kolkata, West Bengal, India Nestasia Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.ResponsibilitiesPLAN...

  • Senior Brand Manager

    2 weeks ago

    Kolkata, India Nestasia Full time

    Nestasia is looking for a Senior Brand Manager who will have the end-to-end responsibility of analyzing our brand positioning, own the brand campaigns, plan & execute 360- marketing campaigns for Nestasia and gather consumer insights in order to shape and communicate our vision and mission and translate brand elements into strategies.ResponsibilitiesPLAN...