PPC Specialist

4 weeks ago


Gurugram Gurugram India ShepHertz Technologies Full time

Job Description

Job Title: PPC Specialist

Location: Gurugram, Sector 43

Work Mode: Work from Office (5 Days Working)

Experience: 45 Years

Job Description

We are looking for a PPC Specialist with 45 years of experience in managing and optimizing paid campaigns. The candidate should be well-versed in Google Ads, meta-ads, and social media advertising, with strong analytical and reporting skills.

Responsibilities:

- Manage and optimize PPC campaigns across multiple platforms.
- Conduct keyword research, create ad copies, and manage budgets.
- Monitor daily performance and ensure maximum ROI.
- Perform A/B testing on ads and landing pages.
- Prepare performance reports and provide insights.
- Stay updated on industry trends and best practices.

Requirements:

- 45 years of proven PPC campaign management experience.
- Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads.
- Solid understanding of CPL, CAC, ROAS, CTR, Conversion Rate Optimization.
- Proficiency with Google Analytics (GA4), Tag Manager, and Data Studio dashboards.
- Hands-on experience with remarketing, audience segmentation, and funnel-based targeting.

Good to have:

- Certifications in Google Ads / Meta Ads / Analytics are a strong plus.


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