PPC Specialist
4 weeks ago
Job Description
Job Title: PPC Specialist
Location: Gurugram, Sector 43
Work Mode: Work from Office (5 Days Working)
Experience: 45 Years
Job Description
We are looking for a PPC Specialist with 45 years of experience in managing and optimizing paid campaigns. The candidate should be well-versed in Google Ads, meta-ads, and social media advertising, with strong analytical and reporting skills.
Responsibilities:
- Manage and optimize PPC campaigns across multiple platforms.
- Conduct keyword research, create ad copies, and manage budgets.
- Monitor daily performance and ensure maximum ROI.
- Perform A/B testing on ads and landing pages.
- Prepare performance reports and provide insights.
- Stay updated on industry trends and best practices.
Requirements:
- 45 years of proven PPC campaign management experience.
- Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads.
- Solid understanding of CPL, CAC, ROAS, CTR, Conversion Rate Optimization.
- Proficiency with Google Analytics (GA4), Tag Manager, and Data Studio dashboards.
- Hands-on experience with remarketing, audience segmentation, and funnel-based targeting.
Good to have:
- Certifications in Google Ads / Meta Ads / Analytics are a strong plus.
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