Amazon PPC Specialist

21 hours ago

India Kaizen Empire Full time

Job Description Role: Amazon PPC Specialist Location: Remote | Full-Time Department: Marketing Reports to: Director of Marketing About Kaizen Empire Kaizen Empire is a fast-growing U.S.-based ecommerce company with a track record of generating over $80M in cumulative revenue and we're just getting started. With a 10-year vision to reach $100M in annual revenue, we're committed to continuous improvement across every aspect of our business: people, products, processes, and performance. We operate across Amazon, Shopify, and emerging marketplaces, with Amazon remaining a foundational channel. As we scale our portfolio, we are investing in advanced PPC systems and data-led optimization strategies to increase visibility, profitability, and long-term organic growth. Role Summary We're seeking an experienced and strategic Amazon PPC Manager to take full ownership of our Amazon paid search advertising performance. In this role, you'll build, optimize, and scale high-performance ad structures using advanced keyword clustering, competitive intelligence, and conversion data to drive both sales and rank across multiple ASINs. You should be data-obsessed, highly analytical, and performance-driven someone who thrives on interpreting trends, spotting opportunities in numbers, and turning insights into action. You'll collaborate closely with SEO, Creative, and Product teams to ensure campaigns drive both short-term results and long-term growth. Key Responsibilities - Own and execute our Amazon PPC strategy across all campaign types and ad formats (Sponsored Products, Sponsored Brands, Sponsored Display). - Build full-funnel campaign structures using Keyword Stem Clustering (KSC) and match-type segmentation. - Continuously optimize campaigns toward ACoS, TACoS, CTR, CVR, and keyword ranking benchmarks. - Apply negative targeting and budget routing to prevent keyword cannibalization and improve efficiency. - Execute and manage rank-to-coast campaigns, driving top-of-search visibility followed by organic sustain. - Conduct in-depth keyword research using tools like Data Dive, Brand Analytics, and Search Query Performance. - Analyze competitor activity and pursue conquesting strategies to gain market share. - Work cross-functionally with SEO, Creative, and Operations teams to align campaigns with listing quality, pricing, and inventory status. - Monitor and maintain clear weekly PPC performance dashboards, providing insights and recommendations to leadership. - Stay current on Amazon Ads trends, new beta features, and algorithm shifts that impact ranking and performance. Scorecard Measurables - TACoS and ACoS (Blended and by Campaign Type) - CTR and CVR Performance - Organic Keyword Rank Velocity - Top of Search % Share - Wasted Spend % (from poorly converting terms) - Weekly PPC Performance Report Delivery

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