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3 days ago

Delhi, India The Hustler Collective Full time

Senior Performance Marketing Manager / Senior Paid Media Specialist Location: Jangpura, South Delhi About the Role We’re looking for a Senior Performance Marketing Manager who can take ownership of our paid advertising strategy across Google Ads and other digital platforms. The ideal candidate is data-driven, creative, and experienced in managing substantial ad budgets to drive measurable ROI. You’ll plan, execute, and optimize paid campaigns to achieve growth and acquisition goals. Key Responsibilities - Plan, execute, and manage paid campaigns across Google Ads (Search, Display, YouTube) and other platforms like Meta (Facebook/Instagram), LinkedIn, X, and programmatic networks. - Develop and implement comprehensive digital advertising strategies aligned with business goals. - Manage large advertising budgets efficiently to maximize ROI and reduce CPA. - Perform ongoing keyword discovery, ad copy testing, audience targeting, and bid management. - Track and analyze performance metrics, prepare reports, and deliver actionable insights. - Collaborate with creative, analytics, and product teams to ensure ad content and landing pages are conversion-optimized. - Stay current on platform updates, industry trends, and emerging ad technologies. - Manage and mentor junior team members or external agencies, as applicable. Requirements - 5–8+ years of hands-on experience managing Google Ads and other paid media channels. - Proven track record of running high-budget campaigns with measurable ROI. - Deep understanding of performance marketing metrics (CTR, CVR, CPA, ROAS, etc.). - Expertise in Google Ads, Google Analytics, Tag Manager, Meta Ads Manager, and LinkedIn Campaign Manager. - Strong analytical, reporting, and optimization skills using data-driven insights. - Experience in A/B testing, audience segmentation, and funnel optimization. - Excellent communication and project management skills. - Google Ads Certification or similar credentials preferred. - Nice to Have - Experience with eCommerce, SaaS, or B2B performance marketing. - Familiarity with automation tools, data visualization dashboards, or AI-driven ad optimization platforms. - Team leadership or agency management experience.

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