Content Strategist

About Wishlink Wishlink is a well-funded, early-stage startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalized shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media. Team and Investors We’re 3 founders, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did) We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital . Why Join Us? Exciting Problem The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way. Immense Scale In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months. Stellar Team Wishlink is all about its people. Our business and engineering teams are young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun Growth Opportunity We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 200cr. We are working with over 10,000 content creators and 250+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more. Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey. What would you be doing? If you live on Reels, think in hooks, and scroll for insights, not just inspo, you’ll fit right in. We’re looking for a Content Strategist who can bring creativity, trend fluency, and storytelling magic to Wishlink’s social media and creator-facing platforms. You’ll help shape Wishlink’s voice across platforms, take on new projects, and bring ideas to life that educate, entertain, and inspire. Craft Stories that inspire Content Creators: Write scroll-stopping scripts, posts, and narratives for Wishlink’s Instagram, YouTube, and other channels, making content creators feel seen, understood, and motivated. Build Wishlink’s Social Voice: Ideate and write creator-first content that builds conversation, drives engagement, and keeps Wishlink at the heart of the creator community. Own Content for Key Projects: Collaborate with the brand marketing team to conceptualize, write, and execute new campaigns and content series, from creator education to cultural moments. Work Across Marketing Channels: From witty Instagram captions and campaign collateral to YouTube scripts and ad copy, adapt your tone to suit every platform while keeping it real and relatable. Research: Study what’s trending, from platform formats to creator conversations and turn insights into actionable content ideas. Identify what creators are talking about, what they need help with, and how Wishlink can show up in those moments. Stay On Trend: Be on top of platform trends, internet culture, and creator conversations, and master Wishlink’s quirky, warm, and FOMO-driven tone. What are we looking for? What are we looking for? Minimum 2 years of experience in content writing / copywriting / social media strategy / research (agency or brand side) A strong portfolio that shows range, originality, and an ability to connect with Gen Z creators A naturally curious mindset, you love digging into insights, audience behavior, and content trends Excellent written and verbal communication skills A balance of creativity and structure, able to ideate fast, execute well, and stay on top of timelines Bonus: experience in creator marketing, D2C, or e-commerce ecosystems If you are a creative and strategic thinker with a passion for storytelling, we encourage you to apply Please submit your resume and a portfolio of your work. Perks and Benefits: We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees. Competitive Salary, Generous ESOPs, and Relocation Bonus Learning & Development Programs with a Dedicated Budget Company sponsored newsletters and books ChatGPT Subscription Regular Team Outings Discounted Health Plans & Gym Memberships Industry insights on growing your social media if you are a (aspiring) creator Team Shaurya Gupta - Founder & CEO (Hiring Manager) Divyansh Ameta - Founder & COO Chandan Yadav - Founder & CTO Marketing Team Snehil Bhargava Anusha Bhat Guneet Kaur Dhall Shivani Chaudhary Sukhjot Pal Utkarsh Srivastva