Product ExpertDigital Acquisition 22/08/2025

1. POSITION DESCRIPTION

JOB TITLE

Product Expert-Digital Acquisition

GRADE

SM

DEPARTMENT

Digital Banking

LOCATION

HO

SUB-DEPARTMENT

TYPE OF POSITION

Full-time

REPORTS TO

Lead – Digital Acquisition

REPORTING INTO

NA

1. ROLE PURPOSE & OBJECTIVE

- Work with "Lead – Digital acquisition " in executing Digital acquisition Projects/initiatives.
- Write user journeys for Digital account opening for Fixed Deposits, Savings Account and Current Account and benchmark with other banks
- Responsible to lead Video KYC, Video Banking and Video PD integration related projects

1. KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials

- Design DIY journey for Savings Product Variants, Current Account Product Variants, Fixed Deposits and other straight through processing loans such as OD against FD etc.,
- Develop Project plans for Digital acquisition initiatives.
- Create use cases for Video PD platform and integrate with each sourcing application
- Work with Business team to promote DIY platform for customer acquisition

Customer (Both Internal & External)

- Develop intuitive user journey for each DIY journey
- Compare DIY journey with the industry to implement best practices
- Keep a brief information about product on each section of the journey
- Continuous improvements based on customer's usage and drop out
- Perform production sanity testing before customer launches
- Develop a method to get customer's feedback on the DIY platform and incorporate in the roadmap

Internal Process

- Understand the requirements based on regulatory/other need and perform suitable analysis working with internal teams to bring the requirement on the product roadmap.
- Manage entire product lifecycle from ideation, planning, vendor identification, co-creation with vendor / IT, go-live and future enhancements by working with a cross-functional team – IT, compliance, business, security, legal, finance etc.
- Engage with Channels and Marketing Teams (part of Digital Banking team) to drive acquisition, adoption and growth of the products for retail and corporate customers
- Prepare BRD, Test Scenario and process notes for each DIY journey for each products
- Responsible to meet compliance related to Digital account opening end to end life cycle
- Develop an SOP for each journey with clear roles and responsibilities described and obtain approval from PrAC
- Manage partners/vendors management – SLA, Payments, Contract and Reviews

Innovation & Learning

- Build a roadmap for the authentication product and deliver and launch this for customers based on bank's priorities.

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1. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

- MBA in Marketing / Finance / IT or equivalent degree

Experience(Years and Core Experience Type)

- 3-5 year experience in BFSI toward building Digital onboarding platform
- Experience as Product Owner/ agile would be good to have

Certifications

- CSPO , SAFE would be good to have

Functional Skills

- Experience in digital product management or financial services, with a background in the retail or corporate banking
- Expertise in defining business requirements, leading workshops and discovery sessions
- Experience leading cross functional teams and leading execution in an agile delivery model

Behavioral Skills

- Structured thinker, effective communicator with excellent written communication skills
- Ability to prioritize projects and efforts according to business need and industry trends
- Excellent people management & Stakeholder Management skills
- Good analytical & presentation skills
- Proficiency in English written and verbal communication skills

Competencies

- He/ she should possess soft skills such as interpersonal skills, communication, numeric and analytical skills, logical reasoning, and an in-depth understanding of sales and customer relationships.
- Clear understanding of UI/UX and Customer Experience

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