Marketing Head

3 weeks ago

Bengaluru, Karnataka, India Expertiz in Full time
Job Description

Key Responsibilities:

- Develop and own the overall marketing strategy aligned with company goals.
- Build, lead, and mentor a high-performing marketing team across digital, content, brand, product marketing, and communications.
- Oversee brand positioning, messaging, and voice across all channels.
- Lead demand generation campaigns to drive qualified leads and customer engagement.
- Collaborate with Sales, Product, and Customer Success teams to align marketing strategies.
- Manage the marketing budget and allocate resources effectively.
- Define and analyze key metrics (e.g. ROI, CAC, CLV, MQLs) to track performance and optimize campaigns.
- Drive PR, media relations, and thought leadership initiatives.
- Oversee digital marketing strategy including SEO/SEM, paid media, email, and social.
- Lead go-to-market strategies for new product launches and feature updates.

Requirements:

- Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.
- 812+ years of progressive marketing experience, with at least 3 years in a leadership role.
- Strong experience in B2B or B2C marketing (specify depending on your business).
- Proven ability to lead teams and deliver results in a fast-paced environment.
- Hands-on knowledge of CRM, marketing automation tools (e.g. HubSpot, Marketo), and analytics platforms (e.g. Google Analytics, Tableau).
- Exceptional communication, analytical, and strategic thinking skills.

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