Brand Marketing Lead

2 days ago


Ahmedabad India Zymo Cosmetics Full time

Job Description Roles and Responsibilities: - Customer Pain Point Mapping: Identify brand strengths and align them with customer needs (delivery, packaging, product experience, etc.). - Target Audience Definition: Define and validate the target audience through customer interactions and behavioral insights. - Data-Driven Marketing Execution: Drive marketing decisions based on performance data (LTV, CRO, bounce rates) and actionable analytics. - Opportunity Identification: Research promotional and placement opportunities across e-commerce platforms (Amazon, Nykaa, Flipkart, marketplaces, etc.) and suggest channel improvements. - Competitor & SWOT Analysis: Conduct ongoing SWOT analysis for the brand and competitors to recommend packaging or product enhancements. - Agency & Planning Coordination: Work closely with agencies to define quarterly marketing roadmaps and ensure alignment with internal teams. - Creative Collaboration: Encourage team participation in marketing ideation and foster innovative, results-driven campaigns. - Team Building and Talent Identification: Build and mentor the marketing team, including involvement in hiring and onboarding new talent as the team scales. Qualifications: - 5+ years of experience in brand marketing (personal care/cosmetics preferred). - Strong analytical and strategic mindset with a focus on execution. - Hands-on experience with D2C and e-commerce platforms (Amazon, Nykaa, Flipkart, etc.). - Strong communication and collaboration skills. - Innovative thinker comfortable with data-driven decision-making and creative marketing approaches.



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