Growth Marketing Lead

Job Description About Us We're a fast-growing SaaS startup transforming clinical decision-making with an AI-powered medical assistant. Our mission: help physicians make faster, more accurate decisions. You'll turn the expertise of our clinical leaders into scalable, data-driven growth. The Role We're hiring a hands-on, entrepreneurialGrowth Marketing Leadto own and execute our go-to-market. You'll partner closely with founders and SMEs to convert expert knowledge into high-impact campaigns, content, and advocacy that resonate with early-adopter physicians in a regulated market. What You'll Do - Own full-funnel PLG:Drive acquisition activation engagement retention with bottom-up adoption. - Recruit early adopters:Identify, onboard, and mobilize physicians into champions and referral loops/KOL networks. - Turn SME insights into assets:Ship case studies, thought leadership, landing pages, and conversion-focused campaigns. - Run experiments:Test across email, social, community, SEO/SEM, and in-product nudges to lift activation and usage. - Positioning & messaging:Craft trust-building narratives tailored to clinicians and compliant with medical ad policies. - Build funnels & loops:Optimize onboarding, lifecycle/email, and engagement loops; reduce time-to-value. - Close the loop with product/clinical:Translate feedback into roadmap inputs and measurable usage gains. - Own performance marketing:Plan, launch, and optimize onMeta Business Suite/Ads Manager, Google Ads, LinkedIn Ads (and other relevant platforms), including audience/creative testing, budgeting, and pacing. - Marketing engineering (GDPR-first):Implement/maintain GA4, server-side tracking, Meta CAPI, GTM, event schemas, UTM governance, attribution (MTA/MMM basics), dashboards (e.g., Looker Studio/BI), light SQL/Python for analysis, and integrations across CRM/automation (e.g., HubSpot). - Executive amplification:Establish the CEO and leadership as influential voices across LinkedIn/X via POV content and distribution. - Measure & iterate:Define north-star and counter metrics; analyze performance and user signals to guide investments. What You Bring - 35 yearsin B2B SaaS growth/marketing, ideally inhealthtech, AI, or complex technical domains. - Proven success inPLG/self-servemotions for long-tail or niche audiences. - Ability to translate clinical/technical content into digestible, high-performing assets (with SME support). - Strong execution across campaign building, content/lifecycle/email, and performance/growth tactics. - Hands-on withMeta Business Suite/Ads Manager, Google Ads, LinkedIn Ads, and experiment design. - Practicalmarketing engineeringchops: analytics, tracking, attribution, data hygiene, and dashboarding (GDPR-compliant). - Bonus: experience with advocacy/KOL programs, referral mechanics, and community-led growth. Why Join Us - First marketing hire:Shape the growth engine from the ground up and own meaningful outcomes. - Collaborate with top-tier clinical experts:Amplify their impact. - Help bring life-saving technology to physicians and patients worldwide. - Remote-first with a European base and flexible setup. - Work that matters:Ship tools doctors actually use, with thousands of clinician queries every week, and see your work impact care, not ad clicks. - Category-defining product:Build the reference standard for citation-first, guideline-led medical AI that is benchmarked and battle-tested. - Extreme ownership:No passengers. You will lead from day one, own problems end to end, and ship to production weekly. - Velocity with standards:Move fast and get it right with a strong bar for quality, safety, and compliance; we do not cut corners.