Growth Marketing Lead

Job Description About Intellectyx Intellectyx.ai is an AI-native innovation company helping enterprises evolve from traditional digital ecosystems to autonomous, agentic, and data-intelligent platforms. We combine advanced data observability, AI orchestration, and contextual intelligence to power smarter, faster, and more trusted decision-making across organizations. We are now seeking a Growth Marketing Lead to accelerate our brand visibility, pipeline velocity, and go-to-market expansion across global markets. Role Overview The Growth Marketing Lead will own the end-to-end growth strategy, from awareness to acquisition to retention driving measurable impact across pipeline generation, demand acceleration, and brand differentiation. This is a high-impact role at the intersection of marketing, analytics, and revenue operations, ideal for a data-driven marketer passionate about scaling AI and B2B SaaS businesses. You'll lead growth campaigns, performance marketing, content strategy, and community engagement that position Intellectyx.ai as a thought leader in AI-native, agentic, and data observability ecosystems. Key Responsibilities 1. Growth Strategy & Execution - Develop and execute an integrated growth marketing strategy that spans paid, organic, and partnership channels. - Drive full-funnel campaigns from brand awareness to conversion across digital platforms (LinkedIn, Google, YouTube, Meta). - Define and manage marketing OKRs focused on MQL SQL Pipeline acceleration. - Collaborate with Sales and Product teams to align campaigns with revenue and product adoption goals. 2. Demand Generation & Performance Marketing - Lead demand generation initiatives using ABM, retargeting, and content-driven nurture sequences. - Build and manage digital acquisition programs using Google Ads, LinkedIn Ads, and intent-based platforms. - Optimize campaign performance through continuous A/B testing, data analysis, and conversion rate optimization. - Partner with RevOps to ensure CRM and marketing automation systems (HubSpot, Salesforce, or Marketo) deliver accurate attribution and insights. 3. Brand, Positioning & Content Leadership - Shape and elevate the Intellectyx.ai brand voice across digital, social, and partner ecosystems. - Drive the creation of high-impact thought leadership content whitepapers, case studies, videos, and webinars in partnership with Product Marketing and Design. - Leverage AI tools for automated campaign insights, dynamic content generation, and predictive targeting. - Support PR, analyst relations, and speaking engagements to strengthen the company's position in the AI-native and observability markets. 4. Analytics, Insights & Experimentation - Define and monitor key growth metrics (CAC, LTV, MQL quality, campaign ROI). - Use Google Analytics, HubSpot, and AI-driven dashboards for performance tracking and reporting. - Build growth experiments using data science and generative AI insights to predict campaign impact. - Own regular reporting on marketing performance, pipeline health, and ROI to leadership. 5. Leadership & Collaboration - Manage cross-functional collaboration with Sales, Product, and Engineering to align growth initiatives. - Mentor a team of digital marketers, content strategists, and data analysts. - Represent the marketing function in strategic planning and GTM leadership discussions. Qualifications - 8+ years of experience in B2B or SaaS marketing, with at least 3+ years in a growth or performance marketing leadership role. - Proven track record of scaling pipeline and revenue growth in a high-tech or AI company. - Strong understanding of multi-channel demand generation, digital acquisition, and data-driven marketing. - Expertise in: - Platforms: Google Ads, LinkedIn Ads, HubSpot, Salesforce, Marketo - Analytics: Google Analytics, Tableau, Power BI, Looker Studio - AI Tools: ChatGPT, Jasper, Copy.ai, HubSpot AI, or custom LLM-based insights - Channels: SEO, SEM, Paid Social, ABM, Email Automation - Excellent storytelling, analytical thinking, and communication skills. Preferred Experience - Experience marketing AI-native, data, or observability platforms. - Familiarity with enterprise SaaS go-to-market motions and long-cycle B2B sales funnels. - Background in content marketing, partner co-marketing, and thought leadership initiatives. - Hands-on use of AI-assisted marketing orchestration tools and growth analytics dashboards. Soft Skills - Entrepreneurial mindset with a bias for experimentation and iteration. - Strategic thinker who thrives in ambiguity and fast-paced environments. - Strong collaboration, leadership, and communication skills across global teams. Why Intellectyx - Be part of a pioneering company shaping the AI-native enterprise era. - Work with leadership across Digital, Data, AI, and Cloud domains. - Competitive salary, performance bonuses, stock options, and global exposure. - Opportunity to define how AI and human creativity combine to drive business growth.