Founder's Office

Job Description: Founder’s Office — Brand, Community & Growth (ALIV Regenerative Wellness) Location: Mumbai/Pune Type: Full-time Mode: On site Reports to: Founder/CEO Works with: Medical, Marketing, Ops, Clinics, Agencies About ALIV ALIV is a regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy—focused on prevention and healthy aging. Role Summary Be the founder’s right hand. Drive brand building, community programs, and revenue growth. You’ll turn ideas into plans, plans into repeatable playbooks, and keep execution on track across teams. Key Objectives 1. Align day-to-day execution with ALIV’s goals for awareness, education, and expansion. 2. Act as a strategist + program manager + operator to move priorities to done. 3. Drive pipeline and sales with tight lead handling, follow-ups, and partnerships. Primary Responsibilities 1) Strategy & Planning - Build quarterly brand + growth roadmaps with clear targets, budgets, owners. - Create campaign frameworks for awareness, qualified leads, and perspective shifts (myths vs facts, safety, outcomes). - Draft city-launch playbooks (regional language, audience nuances, partners). - Track trends in regenerative medicine & wellness marketing; surface opportunities. 2) Brand & Content Ops - Maintain brand voice, claims & compliance; ensure medical accuracy with doctor sign-offs. - Own the editorial calendar across social, blog, email, WhatsApp, webinars. - Package founder/doctor narratives, case learnings (de-identified), awards, media. 3) Community & Partnerships - Launch and grow WhatsApp/Telegram communities, webinar series, health camps. - Build creator/KOL/doctor collaborations, referral and ambassador programs. - Plan small events: talks, screenings, clinic open days; track outcomes. 4) Revenue & Pipeline - Tighten the DM → consult → therapy funnel with SOPs and SLAs. - Coordinate with front desk/counselors for lead routing, follow-ups, show-ups. - Support landing pages, offers, and remarketing with the marketing team. 5) Program & Project Management - Run weekly founder reviews: priorities, blockers, decisions, next steps. - Implement and admin a PM tool (Asana/Trello/Notion); keep owners and timelines current. - Vendor/agency coordination; negotiate scope, deliverables, and invoices. 6) Data, Reporting & Improvement - Build dashboards (GA4, UTMs, CRM) for traffic, leads, consults, revenue. - Publish weekly/monthly/quarterly reports and action items. - Document SOPs, templates, checklists for repeatable execution. KPIs - Qualified leads, consult bookings, show-up rate, therapy starts - Community growth & engagement rate; webinar registrations & attendance - Campaign delivery on time/in-scope; SOP compliance - Partner/influencer-led reach & assisted pipeline - NPS/CSAT from events and post-consult feedback 90-Day Outcomes - 30 days: Audit + priorities; brand/claims guardrails; PM tool live; baseline dashboards. - 60 days: Always-on calendar; community program v1; DM/lead SOPs active; 1–2 city playbooks drafted. - 90 days: Creator/partner pilot, quarterly growth review ritual; measurable lift in qualified consults. Qualifications - 3–6 years across growth/brand/community/ops in startup or high-trust categories (healthcare/wellness a plus). - Strong written & verbal communication (English + Hindi/Marathi or local); presentable and patient-friendly. - Hands-on with GA4/GTM/UTMs, CRM (HubSpot/Zoho), Sheets/Excel, Slides/PPT; comfortable with Canva/briefing designers. - Bias to action, structured thinking, confidentiality, and owner’s mindset. Nice to Have - Experience running small events/webinars, community platforms, or ambassador programs. - Basic CRO (LP wireframes), email/SMS automation, and local SEO/GMB hygiene. What We Offer - Work directly with the founder; high ownership and clear goals. - Medical review support and compliance guardrails. - Growth path into Chief of Staff / Growth Lead based on outcomes.