Digital Marketing

2 weeks ago

Mumbai, Maharashtra, India Kotak Mahindra Bank Full time
Job Description

About the Role:

We are seeking an experienced and performance-driven Senior Manager/AVP Digital Marketing to lead SEO and SEM efforts for specific verticals within the bank. This strategic role requires deep expertise in search marketing, the ability to drive organic and paid growth, and strong collaboration with internal teams and external agencies.

Responsibilities

SEO & SEM Strategy & Execution

- Develop and implement comprehensive SEO and SEM strategies aligned with business goals for assigned verticals.
- Own performance KPIs including traffic, conversions, CPL, CAC, and ROI from search channels.
- Ensure alignment of landing pages, keyword strategy, content, and bidding tactics across campaigns.

Agency & Stakeholder Management

- Work closely with digital marketing agencies to plan, execute, and optimize SEO and paid search campaigns.
- Coordinate with product, content, compliance, analytics, and marketing team to enable high-performing campaigns.
- Act as the central point of contact between agency partners and internal stakeholders.

Performance Analysis & Reporting

- Track and analyze SEO/SEM campaign performance using Adobe Analytics, Search Console, Google Ads, and other tools/platforms.
- Share regular performance reports and actionable insights with business stakeholders.
- Identify opportunities for experimentation, A/B testing, and continuous improvement.

Compliance & Governance

- Ensure all campaigns meet compliance, legal, and brand guidelines of the bank.
- Maintain documentation and audit trails for campaign strategies and optimizations.

Relevant Experience

- 710 years of digital marketing experience, with a strong focus on SEO and SEM.
- Proven track record of delivering performance-driven campaigns in BFSI or similar regulated industries.
- Hands-on experience with tools like Google Ads, Meta Ads, Adobe Analytics, Google Search Console, SEMrush/Ahrefs, etc.
- Strong understanding of website architecture, technical SEO, landing page optimization, and bid strategies.

Skills & Qualifications

- Excellent communication, collaboration, and project management skills.
- Bachelors/Masters degree in Marketing, Digital Marketing, or related field.
- Google Ads and Adobe Analytics certifications are a plus.
- Experience with performance tracking dashboards (e.g., Looker Studio, Tableau) is an advantage.

  • Digital Marketing Executive

    4 weeks ago

    Mumbai, Maharashtra, India SAMS DIGITAL Full time

    Job DescriptionCompany DescriptionSAMS Digital is a Mumbai-based leader in software development and digital publication. We specialize in custom software, mobile apps, and web application development, aiming to deliver top-notch digital transformation. Our services also include eBook creation, digital content management, online publishing solutions, and...

  • Digital Marketing Specialist

    2 days ago

    Mumbai, Maharashtra, India Newfold Digital Full time

    Newfold Digital is a leading web technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, Newfold's mission is to empower success in a connected world with a focus on helping businesses of all sizes thrive online. The company's...

  • Digital Marketing Specialist

    6 hours ago

    Mumbai, Maharashtra, India Newfold Digital Full time

    Newfold Digital is a leading web technology company serving nearly 7 million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, Newfold's mission is to empower success in a connected world with a focus on helping businesses of all sizes thrive online. The company's...

  • Head of Digital Marketing

    2 weeks ago

    Mumbai, Maharashtra, India IIDE - The Digital School Full time

    Job DescriptionAbout IIDEIIDE is Asias most trusted digital marketing institute, offering government-recognised online, offline, and postgraduate programs. We empower students, graduates, and working professionals to transform their careers and stay future-ready in the ever-evolving digital landscape.About The RoleAs the Director of Marketing, you will be...

  • Performance Marketing Specialist

    4 weeks ago

    Mumbai, Maharashtra, India Webtrixz - Digital Marketing Agency Full time

    Job DescriptionCompany DescriptionWebtrixz, founded in 2013, is a Mumbai-based Web Design Company committed to providing realistic, high-quality digital solutions. As industry leaders, we adapt to changing trends and customer needs, showcasing our expertise across various projects and industries. We offer valuable and affordable solutions that drive business...

  • Digital Account Manager

    3 weeks ago

    Mumbai, Maharashtra, India Hire Digital Full time

    Hire Digital is seeking an experienced Account Manager Full-time Remote with a strong background in digital marketing to join our dynamic team The ideal candidate will be adept in performance marketing and social media marketing and possess a keen understanding of client needs and marketing strategies You will be responsible for managing client...

  • Marketing Account Specialist

    3 weeks ago

    Mumbai, Maharashtra, India EvolutionCo Digital | Customer Experience Design & Marketing Agency Full time

    Job BriefWe are seeking a dynamic and detail-oriented Marketing Account Specialist to join our growing digital marketing agency. In this role, you will act as the main point of contact between our clients and internal teams, ensuring seamless execution of marketing campaigns and strategies. You'll be responsible for managing client relationships,...

  • Influencer Marketing Intern

    3 weeks ago

    Mumbai, Maharashtra, India BYOB Digital Full time

    Job DescriptionCompany DescriptionBYOB Digital is a leading Influencer Marketing Agency dedicated to building powerful digital identities for brands by offering innovative and tailored Influencer Marketing solutions. These solutions bridge the gap between brands and influencers, driving effective campaigns that deliver measurable results.Role DescriptionThis...

  • Digital Marketing

    2 weeks ago

    Mumbai, Maharashtra, India Optiminastic Full time

    Job DescriptionDigital Marketing - Sales ManagerLocation: Mumbai (On site)Employment Type: Full-timeWe are seeking a Digital Marketing - Sales Manager to drive business growth and build lasting client relationships. This role is ideal for a results-oriented professional with a strong background in sales within a digital marketing agency.Key...

  • Digital Marketing Strategist

    15 hours ago

    Mumbai, Maharashtra, India beBeeDigitalMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

    Job Title: Digital Marketing StrategistWe are seeking a seasoned digital marketing professional to join our team as a Digital Marketing Strategist. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness and engagement.About the Role:We are looking for an...