Growth Marketing Manager

2 weeks ago


Bengaluru India UpRise Labs Full time

Job Description About Gappeo.ai Gappeo.ai is an AI-first hiring and assessments platform helping organizations transform how they identify, evaluate, and hire talent using automated AI Voice & Video interviews, AI resume screening, adaptive assessments, and deep analytics. We are on a mission to build the most intelligent hiring engine that reduces hiring time by 80% and improves candidate quality. Role Overview We are looking for a result-driven Marketing Manager who will own lead-generation pipelines, digital marketing execution, and brand growth for Gappeo.ai. The ideal candidate should be hands-on with B2B marketing strategies, performance analytics, and high-quality content campaigns that drive conversions. You will collaborate with the Sales, Product, and Leadership teams to build and scale powerful marketing initiatives. Key Responsibilities Lead Generation & Outreach - Plan and execute cold email outreach campaigns using sequencing tools (e.g., Instantly, Lemlist, HubSpot). - Build and optimize B2B lead funnels targeting HR Heads, Talent Acquisition, and Recruitment teams. - Research and segment prospect lists for targeted communication Customer & Lifecycle Marketing - Execute customer engagement email campaigns, including onboarding, product updates, reactivation, and retention. - Create nurture workflows to improve demo-to-conversion rates. Campaigns & Events - Plan and host marketing webinars, product demos, and online workshops to generate qualified leads. - Collaborate with internal/external stakeholders for content planning & execution. Content & Creative - Produce high-quality video shorts, reels, and product explainer clips for LinkedIn, YouTube, and Instagram. - Work with design/video teams to develop creative assets and campaign visuals. SEO & Digital Performance - Own SEO strategy, including keyword planning, backlink building, and content optimization. - Manage performance marketing across LinkedIn / Google ads / Meta platforms to drive ROI-based campaigns. Analytics & Reporting - Track and analyze campaign performance metrics (CPL, CAC, CTR, conversions, etc.). - Create weekly & monthly dashboards and recommend actionable improvements Required Skills & Qualifications - 46 years of B2B SaaS / HR-Tech / Ed-Tech marketing experience preferred. - Proven experience executing email outreach & automation-based campaigns. - Hands-on with tools like HubSpot, Lemlist, Apollo, Mailchimp, WebEngage, or similar. - Strong understanding of digital marketing, SEO, and paid media. - Ability to create and manage video-based content (shorts & reels). - Data-focused mindset with strong analytical skills. - Excellent written and verbal communication skills. - Ability to work in fast-paced startup environments. What We Offer - Opportunity to build marketing from the ground up in a high-growth AI startup. - Work directly with founders and leadership team. - Ownership-driven culture and rapid career growth. - Competitive salary & performance bonuses. - Dynamic work environment with innovation-first mindset.



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