Growth Marketing Manager

Job Description Job description About A1 Apps A1 Apps is a fast-growing mobile app development company focused on building innovative productivity, utility, and office tools that make everyday tasks simpler, faster, and smarter. We specialize in creating high-quality apps across categories like PDF tools, document management, journaling, scheduling, note-taking, focus timers, and workflow automation used by millions globally. With a strong product-first mindset, we combine clean UI/UX, intuitive design, and scalable tech to craft feature-rich apps that solve real-world problems. Our team values innovation, performance, and user-centric thinking. We are on a mission to build powerful, minimal apps that enhance how people work and live one tap at a time. Position Overview: At A1 Apps, you will play a crucial role in executing and supporting our marketing strategies. This role is ideal for a recent graduate or someone with minimum decent marketing experience who is looking to develop their career in the field of app marketing, advertisements, and analytics. This is high-impact role & you will work closely with the marketing and development team to implement marketing campaigns, analyze their performance, understand product flows, spearhead growth initiatives, maximize user acquisition, engagement, monetization, retention of our app and contribute to our overall marketing success as well as ensuring our apps scale aggressively while delivering exceptional user experiences Key Responsibilities: - Build and own the end-to-end growth roadmap for A1Apps portfolio, ensuring aggressive yet sustainable scale across markets. - Lead user acquisition through paid campaigns on Google UAC, Meta Ads, TikTok, Apple Search Ads, OEMs, DSPs, and explore emerging channels. - Drive App Store Optimization (ASO) strategy to maximize organic installs, including keyword research, metadata optimization, store listing experiments, and creative testing. - Design and implement growth experiments (A/B tests, funnel optimizations, referral programs, pricing tests, viral loops) to unlock new avenues for growth. - Create and manage lifecycle marketing frameworks including onboarding journeys, re-engagement campaigns, personalized messaging, push notifications, in-app nudges, and email/SMS campaigns to improve retention. - Own monetization strategy across ads, in-app purchases, and subscription models. Optimize placements, design upsell flows, and test different revenue models to maximize ARPU and LTV. - Establish and manage clear growth KPIs such as CAC, LTV, ROAS, retention rates, churn, ARPU, and conversion rates. Deliver actionable insights through dashboards and reports to leadership. - Stay ahead of market trends and continuously explore new growth channels and technologies Requirements and skills: - Decent experience in app growth or mobile marketing, ideally with utility/productivity apps. - Strong expertise in ASO, performance marketing, monetization, and lifecycle marketing. - Hands-on experience with ad networks, attribution tools, and analytics platforms (Firebase, AppsFlyer, Adjust, Mixpanel, Data.ai). - Proven ability to scale apps to millions of users across global markets. - Analytical, creative, and comfortable running rapid growth experiments. - Excellent leadership, communication, and stakeholder management skills Why Join A1 Apps - App Industry Exposure: Get hands-on experience in the app industry, from optimizing app store presence to devising effective user acquisition strategies. - Fast-Paced Environment: Our startup culture is all about agility and innovation. You'll thrive in a fast-paced environment where your ideas matter, and you'll witness the immediate impact of your contributions. - Creative Freedom: In a startup, creativity is key. You'll have the freedom to experiment, think outside the box, and bring your innovative ideas to life. - Collaborative Team: Join a close-knit team of like-minded individuals who are passionate about what they do. Interested candidates can share their resume on [Confidential Information] or can directly apply or DM