High Salary: Associate Director of Celebrations

Job Description

Summary

Operational

- To generate leads, manage, coordinate and execute all wedding/social events acquisition activities of the hotel and to secure new and repeat business for the hotel.
- To create demand, explore new markets, liaise with B2B partners and direct customers.
- To be a one stop solution provider to the guest and ensure timely and seamless responses.
- To ensure effective communication between the guest and the wedding team at the hotel (Chef, F&B operations and Front Office team).
- To achieve/exceed the objectives as outlined in the Annual Marketing and Business Plan pertaining to weddings.
- Travel to potential wedding related trade events to acquire prospective future business and relationship building.
- To assist the DOSM/DOE (based on size of the hotel) in maintaining accurate forecasting procedures to enable Operating Departments to adjust their operation and cost structure.
- To review the reports compiled by the Revenue Manager and discuss strategies, opportunities and threats with the Marketing taskforce (Director of Sales and Marketing, General Manager, Director of Food & Beverage, Director of Events and Director of Sales).
- To ensure that utilization of various technology and software e.g. Envision is maximized and that clean data is maintained at all times.
- To keep a track of market trends and share these with the core team in the hotel.
- To attend major social events to network and promote the Hotel and check competition for weddings.
- To maintain a robust database of wedding related partners (domestic and international)
- To review event files to ensure correct booking procedures, including group room and meeting program history, catering set up and themes, contractual agreements, etc.
- To ensure that all credit and collection procedures that have been established by the hotel are implemented following the established Credit Policies & Procedures.
- To ensure that all Sales contracts pertaining to weddings follow the established hotel policies and procedures and are based on sound commercial judgment.
- To focus on ease of doing business from a guest's point of view from enquiry to post event stage.
- Ensuring the set Targets set of this segment is achieved on a quarterly/yearly basis for the entire social segment (small, mid-sized & large groups such as Anniversaries, Birthdays and pre and post wedding events)
- To create and execute an annual activity plan for the segment - encompassing database, sales solicitation, sales trips, trade shows, events, direct mail, EMC and Travel Planners relations etc.
- To identify, update andmanage auspicious dates calendar for the hotel
- To work with the revenue manager on booking guidelines and to manage the inventory for rooms and event spaces for auspicious dates
- To meet every guest for post event feedback
- To maintain create a communication plan to be in constant touch with guests who done events at the hotel - Customized Anniversary and Birthday Celebrations
- Cross sell all Hyatt Hotels

Financial

- To assist the Director of Sales & Marketing / DOE / DOS in establishing an annual operating budget, which will form part of the hotel's annual business plan.
- To maintain complete and supported records of all sales agreements, contracts and quotes for the hotel pertaining to weddings as per Hyatt International Policies and Procedures.
- To closely work together with the Food & Beverage team on the catering product, costing and pricing based on the event requirements.

Marketing

- To provide feedback to the DOSM/MarCom on the marketing activities and to re-evaluate programs on ongoing bases to achieve / exceed the objectives as outlined in the Annual Marketing and Business Plan.
- To provide feedback to the DOSM on sales strategies, opportunities and threats as well as post event comments.

Personnel

- To assist in building an efficient team of employees handling weddings through multi skilling, multi tasking and flexible scheduling and by taking an active interest in their welfare and safety and development.
- To ensure that all employees provide courteous and professional service at all times while handling the guests.
- To ensure that employees have a complete understanding of and adhere to the Hotel's Employee Rules & Regulations
- To identify training needs for the team and develop an IDP in consultation with DOSM

Administration

- To ensure to regularly update all Envision records of catering accounts.
- To ensure that all meetings are well planned, efficient and results oriented (internal and external wedding pre con).
- To keep and safeguard all contracts and financial documents.

Qualifications

- Minimum 2+ years of experience in similar position.
- Ideally with a relevant degree or diploma in Hospitality or Tourism management.
- Excellent problem solving and interpersonal skills.
- Demonstrate a growth mindset.
- Coach, mentor & Empower T.E.A.M.

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