Email Marketing Specialist

Job Description About the Role: The role involves specialized expertise in the practices of ISP's, black lists and other participants in the email deliverability cycle; hands-on technical ability in the use of tools for extracting and manipulating data such as spreadsheets, Unix command-line tools, and SQL; expert knowledge of special purpose deliverability monitoring tools; and experience with the human advocacy side of managing ISP and blacklist relationships. Job Location: Bangalore / Chennai Role & responsibilities - Keep abreast of email marketing industry best practices and proactively apply knowledge. - Knowledge of typical open rates standards by industry. - Responsible for reviewing trends and disseminating key information to customers. - Responsible for health of end to end mailing activities - Had previously experience to work with SAS CI 360, SparkPost and 250 OK tools to optimize the performance of email delivery for various clients. - Responsible for Email monitoring and mitigation, via SAS and SparkPost, including: Daily/weekly spot checks on all available delivery data / metrics per account (including gateway acceptance analysis) - Investigations into any issue (blocks or spam foldering) - Mitigation, including working with Sparkpost to produce resolution tickets to ISP- sMeetings to examine delivery practices with key staff - Provision of status updates to the customer after each spot check and mitigation - Responsible for manual system testing, checking and scanning of email content, plus follow on recommendations re. best practices and Email methods. - Prepare presentations that document key learnings from test results. - Execute campaign management and business process audits to determine factors affecting deliverability and reputation. - Participate in business consultation meetings to promote more effective practices. - Conduct monthly meetings with customers on Lessons Learned from each campaign, including successes and challenges and use these to develop better campaigns in the future. - Proactively investigate and manage issues affecting email deliverability. - Create and deliver reports to demonstrate factors affecting deliverability and reputation. Preferred candidate profile - Bachelor's degree, preferably in Business, Computer Science or related field - 3 to 6 years of relevant experience / knowledge in the following areas, - Customer intelligence - Customer acquisition, development and retention practices - Campaign planning, execution, segmentation and targeting techniques - Email technology (prior experience in deliverability operations) - Expert level knowledge of audience development through email platforms - Familiarity with the major ESPs, Google Analytics, and email analytics systems a must - Previous experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges. - Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL. Why Join Us Impactful Work: Play a pivotal role in safeguarding Karix's assets, data, and reputation in the industry. Tremendous Growth Opportunities: Be part of a rapidly growing company in the telecom and CPaaS space, with opportunities for professional development. Innovative Environment: Work alongside a world-class team in a challenging and fun environment, where innovation is celebrated. Karix is an equal opportunity employer. We champion diversity and are committed to creating an inclusive environment for all employees.