Marketing Automation Administrator(marketo)

About Bazaarvoice At Bazaarvoice we create smart shopping experiences Through our expansive global network product-passionate community enterprise technology we connect thousands of brands and retailers with billions of consumers Our solutions enable brands to connect with consumers and collect valuable user-generated content at an unprecedented scale This content achieves global reach by leveraging our extensive and ever-expanding retail social search syndication network And we make it easy for brands retailers to gain valuable business insights from real-time consumer feedback with intuitive tools and dashboards The result is smarter shopping loyal customers increased sales and improved products The problem we are trying to solve Brands and retailers struggle to make real connections with consumers It s a challenge to deliver trustworthy and inspiring content in the moments that matter most during the discovery and purchase cycle The result Time and money spent on content that doesn t attract new consumers convert them or earn their long-term loyalty Our brand promise closing the gap between brands and consumers Founded in 2005 Bazaarvoice is headquartered in Austin Texas with offices in North America Europe Asia and Australia It s official Bazaarvoice is a in the Lithuania France Germany and the Who are we looking for The Marketing Operations team is looking for a Marketing Automation Administrator to maintain the integrity and efficiency of our marketing tools Marketo in support of the larger marketing team As part of the larger Revenue Operations team this role is ideal for a data-driven operator with a deep admin expertise in marketing automation platforms Marketo and a passion for driving scalable automated marketing programs Will be responsible for overseeing a small team of marketing operations individuals As a Marketo SME you will be working closely with the global marketing team and be responsible for optimizing email marketing nurture flows lead scoring and database marketing strategy with a strong understanding of data flows into platforms such as Salesforce Goldcast Sendoso 6sense and other integrations Key Responsibilities Marketing Automation Execution Build test deploy email campaigns advanced nurture sequences and complex automation workflows in Marketo Manage and optimize web forms Marketo landing pages lead segmentation Monitor campaign performance and deliver actionable insights to marketing and sales teams what s working well less well Data System Management Own the architecture governance and optimization of the Marketo instance Maintain and improve data hygiene between Marketo and Salesforce ensuring seamless marketing-to-sales handoff Enforce best practices for database management GDPR compliance and campaign tracking Design implement and manage advanced lead scoring models and lifecycle workflows Administer and maintain Marketo instance including user roles field management webhooks APIs and other integrations Collaboration and Enablement Own and maintain inbound ticketing system in partnership with the demand generation team to execute campaigns system developments Work closely with marketing analytics and sales operations to ensure MQLs are properly routed scored and followed up Provide training and documentation for all builds and best practices We want to set up our marketing team with as much autonomy as possible Process Optimization Leadership Proactively audit complex and manual campaign execution workflows to simplify steps automate decision points and reduce the average campaign build cycle time Necessary Skills and Experience 8-10 proven years of experience in marketing automation operations with 2 to 3 years in managerial experience Marketo certified business practitioner is required Expertise in Marketo Must have hands-on experience with email marketing lead nurturing segmentation lead scoring automation workflow and Marketo administration Familiarity with digital marketing strategies including SEO SEM social media and email marketing Strong understanding of CRM platform Salesforce Ensure campaigns are executed flawlessly-on time to the right people in the right channel-and continuously improve through reporting and feedback loops Ability to troubleshoot integration issues between Marketo and Salesforce FullCircle Insights or experience with automated funnel management tools also a plus Experience working with global teams and understanding regional compliance laws GDPF CAN-SPAM Excellent English communication skills verbal and written LI-DNI Why join Bazaarvoice Customer is key We see our own success through our customers outcomes We approach every situation with a customer first mindset Transparency Integrity Builds Trust We believe in the power of authentic feedback because it s in our DNA We do the right thing when faced with hard choices Transparency and trust accelerate our collective performance Passionate Pursuit of Performance Our energy is contagious because we hire for passion drive curiosity We love what we do and because we re laser focused on our mission Innovation over Imitation We seek to innovate as we are not content with the status quo We embrace agility and experimentation as an advantage Stronger Together We bring our whole selves to the mission and find value in diverse perspectives We champion what s best for Bazaarvoice before individuals or teams As a stronger company we build a stronger community Commitment to diversity and inclusion Bazaarvoice provides equal employment opportunities EEO to all team members and applicants according to their experience talent and qualifications for the job without regard to race color national origin religion age disability sex including pregnancy gender stereotyping and marital status sexual orientation gender identity genetic information military veteran status or any other category protected by federal state or local law in every location in which the company has facilities Bazaarvoice believes that diversity and an inclusive company culture are key drivers of creativity innovation and performance Furthermore a diverse workforce and the maintenance of an atmosphere that welcomes versatile perspectives will enhance our ability to fulfill our vision of creating the world s smartest network of consumers brands and retailers As part of our hiring process a background check will be conducted This will be done with your consent and will only include information relevant to the job We may use artificial intelligence AI tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses These tools assist our recruitment team but do not replace human judgment Final hiring decisions are ultimately made by humans If you would like more information about how your data is processed please contact us