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Specialist, Global Marketing Automation
4 weeks ago
Bring more to life Are you ready to accelerate your potential and make a real difference within life sciences diagnostics and biotechnology At Cytiva one of 15 operating companies our work saves lives and we re all united by a shared commitment to innovate for tangible impact You ll thrive in a culture of belonging where you and your unique viewpoint matter And by harnessing Danaher s system of continuous improvement you help turn ideas into impact - innovating at the speed of life Working at Cytiva means being at the forefront of providing new solutions to transform human health Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines new medicines and cell and gene therapies At Cytiva you will be able to continuously improve yourself and us - working on challenges that truly matter with people that care for each other our customers and their patients Take your next step to an altogether life-changing career Learn about the which makes everything possible The Global Marketing Automation Specialist is responsible for creating and implementing email forms landing pages and automated marketing programs on the Marketo platform for driving marketing campaigns and tactics across different regions globally A Specialist in this role combines marketing expertise with technical skills to streamline marketing efforts optimize customer engagement and drive conversions across different regions using Marketo This position reports to the Sr Manager Global Marketing Automation and is part of the Global Digital Production within the Cytiva Group Marketing Function located in Bangalore India and will be an on-site role At Cytiva our vision is to advance future therapeutics from discovery to delivery What you will do Developing Automated Campaigns Collaborate with global marketers to create emails forms landing pages and associated marketing automation logic triggers assets and programs on the Marketo platform for both marketing and corporate campaigns worldwide Assist in designing and optimizing workflows that effectively guide leads through the marketing funnel Performance Analysis Monitor campaign performance metrics and provide data-driven recommendations to optimize future campaigns Compile comprehensive campaign reports and leverage your expertise to help campaign managers understand and implement best practices Database Management Support campaign managers in organizing and segmenting customer data to ensure targeted messaging reaches the right audience at the right time Maintain data cleanliness during the import of new data into the database and ensure automated programs accurately reflect this data on the automation platform Collaboration Foster strong partnerships with marketing and marcom teams globally Work cross-functionally with copywriters designers managers and other stakeholders to lead various marketing initiatives promoting and adhering to company brand standards and best practices Advocate for the importance of digital marketing automation and good digital marketing practices Who you are Experience 2 to 5 years of experience working with Marketo platform Experience working in a large global organization Communicating and presenting online on a daily basis Technical Proficiency Hands-on experience with Marketo - the marketing automation tool is a must Familiarity with any other marketing automation software tools is a plus Communication Skills Confident personality with strong interpersonal and communication skills Ability to work independently Fluent in spoken and written English Business Acumen Knowledge of the Biotechnology or Life Science business is preferred Marketing-related university degree is preferred Flexibility Willing to adjust some working hours to align with European US partners It would be a plus if you also possess previous experience in Salesforce SFDC CRM Vidyard 6sense Showpad marketing platforms Kapost Wrike content operations software Cytiva a Danaher operating company offers a broad array of comprehensive competitive benefit programs that add value to our lives Whether it s a health care program or paid time off our programs contribute to life beyond the job Check out our benefits at Join our winning team today Together we ll accelerate the real-life impact of tomorrow s science and technology We partner with customers across the globe to help them solve their most complex challenges architecting solutions that bring the power of science to life For more information visit At Danaher we value diversity and the existence of similarities and differences both visible and not found in our workforce workplace and throughout the markets we serve Our associates customers and shareholders contribute unique and different perspectives as a result of these diverse attributes
