Senior Marketing Automation Manager

About PTR Global PTR Global is a premier talent solutions organization recognized for delivering high-performance staffing, workforce solutions, and operational excellence across the talent lifecycle. As a technology-forward organization, we leverage Salesforce, MCAE (Pardot), and automated marketing workflows to accelerate lead quality, speed-to-engagement, and measurable conversion outcomes. Our teams operate with precision, experimentation, and a deep commitment to enabling Sales, Recruiting, and Delivery through data-driven marketing automation. Summary The Senior Marketing Automation Manager is a hands-on leader responsible for owning the MCAE (Pardot) platform, lead scoring frameworks, nurture programs, and all marketing automation operations. This role designs and optimizes campaigns, experiments, segmentation, and lifecycle flows that directly improve lead quality and conversion for Sales, Recruiting, and Delivery teams. As part of the Tech Enablement organization, this position works cross-functionally to align data, governance, and automation with revenue objectives. The ideal candidate blends strategic thinking with deep platform execution expertise. Job Description Own the MCAE platform roadmap including campaign architecture, data model alignment, operational SLAs, and scalability planning. Build and operate MCAE/Pardot campaigns such as engagement programs, dynamic lists, forms, completion actions, segmentation layers, and lead lifecycle automations. Manage Salesforce ↔ MCAE sync health, including field mapping, deduplication logic, scoring and grading frameworks, and sync troubleshooting. Design and execute A/B and multivariate tests to optimize subject lines, cadence, nurture paths, and campaign structures; analyze performance and scale winning variations. Implement advanced scoring and grading models, partnering with Data Science to support downstream modeling and enrichment features. Collaborate with Sales leadership to define SLAs, routing triggers, escalation conditions, and operational handoff flows. Ensure email deliverability best practices, partnering with Email Specialists to maintain sender reputation and compliance. Govern automation practices including naming conventions, folder structures, access controls, and security standards. Troubleshoot platform issues including deliverability challenges, form submission failures, tracking gaps, and sync errors in partnership with IT. Create runbooks, QA processes, documentation, and operational playbooks for consistent execution and cross-team alignment. Partner with Data Analysts to ensure MCAE data is fully prepared for analytics, dashboards, and ML feature pipelines. Report on key KPIs, performance trends, and ROI of automation and experimentation programs. Requirements 5–9 years of experience in marketing operations or marketing automation, including at least 3 years of hands-on MCAE (Pardot) ownership. Demonstrated success designing, operating, and scaling B2B nurture programs and experimentation frameworks. Strong cross-functional experience working with Sales, Recruiting, and Operations teams. Familiarity with email deliverability best practices and experience with ESPs or Salesforce Marketing Cloud is highly valuable. Basic familiarity with AWS or GCP is a plus for integrated tooling and data workflows. Proven ability to manage complex automations, troubleshoot platform-level issues, and maintain high operational reliability. Strong analytical skills with an ability to interpret campaign performance and optimize based on data-driven insights. Why Join PTR Global? At PTR Global, you will directly influence how marketing automation accelerates revenue and operational outcomes across a dynamic, high-growth talent solutions environment. You will own a mission-critical platform, lead experimentation at scale, and shape the roadmap for MCAE-powered automation. PTR Global offers a collaborative, innovative culture where your work has tangible impact across Sales, Recruiting, and Delivery. You’ll have the opportunity to build, optimize, and govern systems that meaningfully advance the organization’s go-to-market performance. Compensation and Benefits Disclosure The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.