Marketo Consultant

1 day ago


bangalore, India Crescent Techservices Full time

Role: Marketo Expert Type: Contract Duration: 12 month Location: Chennai & BengaluruExperience: 5+ Years Requirements:Hands-on Experience with Marketo:Extensive experience in implementing and managing Marketo Engage, including advanced features and integrations.Strong Technical Skills: Understanding of marketing automation principles, data management, and integration technologies.Problem-Solving Abilities: Ability to troubleshoot and resolve technical issues related to the Marketo platform. Evidence of scalable program design: tokenization, folder hierarchy, naming conventions.Data Hygiene & Governance• Mentions of normalization campaigns, deduplication, UTM governance, field dictionary.• Good to have: Experience with data enrichment tools (ZoomInfo, Clearbit).Reporting & Attribution• Experience with Program Channels, Success definitions, multi-touch attribution, pipeline influence reporting.• Keywords: Program Analyzer, Opportunity Influence Analyzer.Nurture & Personalization• Building multi-stream Engagement Programs with transition rules.• Dynamic content, segmentation frameworks, A/B testing.Communication and Collaboration Skills: Ability to effectively communicate with technical and non-technical stakeholders.Project Management Skills: Ability to manage multiple projects and priorities simultaneously.Adobe Certification (Good to have): Adobe Certified Professional - Marketo Engage is a plus


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