Global Marketing CRM Product Owner – Senior Manager

3 weeks ago

Gurgaon, Haryana, India Boston Consulting Group Full time
Job Description

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Product Owner - Senior Manager for the Marketing CRM squad, you will lead a global team ensuring that BCG's CRM solution-primarily Microsoft Dynamics-is fit for purpose to meet the company's marketing needs. You will solve complex problems to enhance the user experience and system stability, while driving strategic CRM initiatives that support BCG's marketing objectives. This includes managing the CRM product roadmap and ensuring its integration within BCG's larger marketing technology stack. As a Product Owner, you will collaborate with other product teams, stakeholders, and leadership to deliver a seamless CRM experience that enhances data management and overall marketing efficiency.

Your responsibilities

- Own and define the strategy and direction of the Marketing CRM squad and own the delivery of defined KPIs for the CRM product, ensuring measurable improvements in areas such as user adoption, system stability, data accuracy, and marketing efficiency.
- Identify, prioritize, and communicate product features based on customer needs, business requirements, and market trends
- Develop and manage the product backlog, ensuring alignment with organizational goals and leadership priorities, while monitoring and maintaining the health of the product
- Build and execute a product roadmap to improve user experience and system performance, leveraging customer insights, Portfolio goals, and market opportunities
- Work closely with the squad to clarify, refine, and expand upon user stories, driving key initiatives and objectives
- Lead cross-functional collaboration with stakeholders, including fellow product owners, developers, and global marketing teams to optimize product delivery and drive widespread adoption and effective utilization of the CRM across the organization
- Track and report metrics on CRM product performance, communicating successes and areas of improvement to leadership
- Ensure the CRM system integrates seamlessly with other marketing technology solutions, troubleshooting complex system integrations
- Promote a Minimum Viable Product (MVP) mindset to iteratively improve the CRM product
- Drive regulatory compliance and address industry constraints to ensure product integrity
- Lead quarterly business reviews (QBRs) and provide strategic inputs to help steer marketing efforts

What You'll Bring

- 7+ years of experience in product management, with a focus on CRM systems
- Advanced knowledge of Microsoft Dynamics CRM and extensive experience managing CRM products
- Demonstrated ability to manage global teams and work across multiple regions
- Strong focus on data management/enrichment, and API system integrations
- Proven ability to troubleshoot complex system integrations and user-facing issues
- Advanced understanding of product design strategy, road-mapping, and agile project management
- Expertise in business relationship management, including funding business cases, requirements prioritization, and stakeholder management
- Proficiency in product commercialization and lifecycle management
- Bachelor's degree in business, finance, economics, engineering or a similar field preferred

Who You'll Work With

As part of the Digital Marketing Portfolio and specifically the Marketing CRM squad, you will work alongside product analysts, developers, support specialists, and platform administrators to drive the CRM product's success. You'll collaborate with stakeholders from marketing, IT, and leadership teams, as well as cross-functional product owners, to ensure that CRM works seamlessly within the broader marketing technology ecosystem. You will receive strategic guidance from marketing leadership and lead the CRM squad in executing work that aligns with BCG's marketing goals.

Additional info

You are good at

- Collaborating effectively with cross-functional teams and stakeholders, both at technical and leadership levels
- Identifying, evaluating, and prioritizing enhancements that will drive value for BCG's marketing efforts
- Using data-driven insights to measure the success of the CRM product and report on progress and outcomes
- Managing tech debt and ensuring system stability to support long-term product performance
- Communicating complex ideas in a clear manner, leading discussions with both technical and non-technical audiences
- Balancing agility with structure, managing multiple priorities in a fast-paced environment
- Digging into database structures and technical systems to uncover the root causes of complex issues

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
BCG is an E - Verify Employer. for more information on E-Verify.

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