Lead Marketing Analytics

Job Description

Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

Theres another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us

Job Description

Job Overview:

We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.

Key Responsibilities:

1. Data Analysis & Reporting:

- Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates.

- Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.

1. Data Integrity & Compliance:

- Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.

1. Lead Scoring & Routing:

- Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.

1. Campaign Performance Analysis:

- Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.

- Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.

1. Collaboration & Reporting:

- Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.

- Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.

1. Process Improvement & Automation:

- Identify opportunities for process automation and data integration to streamline marketing analytics operations.

Qualifications

- Bachelors degree in Marketing, Business, Data Analytics, or a related field.

- 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.

- Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel).

- Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).

- Strong analytical and quantitative skills with attention to detail.

- Excellent communication and reporting skills.

- Ability to manage multiple data projects with a focus on accuracy and timely delivery

Additional Information

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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