Digital Marketing Strategist

Job Description Experience: 7.00 + years Salary: INR 1000000-1500000 / year (based on experience) Shift: (GMT+05:30) Asia/Kolkata (IST) Opportunity Type: Office () Placement Type: Full time Permanent Position (*Note: This is a requirement for one of Uplers client - Newton School) What do you need for this opportunity Must have skills required: Digital Marekting strategist, Digital growth Manager, Performance marketingb manager, Digital Marketing, Lead generation specialist, Campaign Management Newton School is Looking for: About Newton School Technology: Newton School of Technology is building India's most innovative tech Institute a place where we revolutionise tech education in India with the mission of solving the deep problem of graduate unemployability. We are creating a new-age learning ecosystem grounded in industry projects, world-class mentorship, immersive experiences, and active student communities. NST, dedicated to bridging the employability gap, has partnered with Rishihood University, Sonipat (India's first impact university), Ajeenkya DY Patil University, Pune, and S-VYASA, Bangalore. Together, we are revolutionizing education, empowering students, and shaping the future of technology. With a team of experienced professionals and renowned investors, we are united in our mission to solve the employability challenge and make a lasting impact on society. This is a high-energy, execution-driven role designed for someone who thrives in fast-paced, student-centric environments. Role Overview: NST is hiring a Digital Marketing Strategist (Manager) a data-driven performance marketer with deep expertise in paid channels, analytics, and conversion optimization. The ideal candidate will own the entire digital lead-generation engine from media planning and creative strategy to tracking, attribution, and ROI optimization. Core Mandate: - Lead paid marketing strategy across Google, YouTube, Meta, and LinkedIn Ads. - Drive website traffic, top-funnel growth, lead velocity, and conversions. - Plan, execute, and optimize media buying and budget allocation for CAC efficiency. - Manage conversion tracking, CAPI integrations, attribution modeling, and CRM syncs (Salesforce, HubSpot, CleverTap, etc.). - Apply CRO best practices and analytics-driven insights to improve funnel efficiency. - Partner with design/content teams to enhance creative performance. - Report and present campaign analytics through structured dashboards. - Contribute to SEO, remarketing, influencer, and lifecycle marketing initiatives. Ideal Candidate Profile: - Strategic yet hands-on with campaign execution. - Analytical, structured, and highly results-oriented. - Confident in collaborating with creative and tech teams. - Operates independently and delivers with accountability. - Comfortable working in fast-paced, 01 growth environments. How to apply for this opportunity - Step 1: Click On Apply And Register or Login on our portal. - Step 2: Complete the Screening Form & Upload updated Resume - Step 3: Increase your chances to get shortlisted & meet the client for the Interview About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. (Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you