Fitt - Assistant Manager - Marketing (7-10 Yrs) Delhi (online/digital Marketing)

Role Summary The Assistant Manager- Marketing and Partnerships will lead initiatives to strengthen FITT s brand visibility external engagement and strategic partnerships that promote IIT Delhi s research innovation and startup ecosystem This role blends strategic marketing with partnership development - fostering collaboration with industry investors government and innovation networks The incumbent will also drive market intelligence communication strategy and ecosystem-building activities to position FITT and IIT Delhi as national leaders in research-driven innovation Key ResponsibilitiesBrand Development Communication- Develop and execute FITT s integrated marketing communication and outreach strategy - Design narratives showcasing IIT Delhi s research excellence technology transfer successes and startup impact stories - Oversee content creation - newsletters press releases reports and digital campaigns - ensuring consistent brand identity across all platforms - Build a strong visual and messaging framework for FITT s institutional and program communications Partnership Development Ecosystem Engagement- Identify cultivate and manage relationships with industry partners investors government bodies and innovation networks - Develop and manage strategic alliances for research collaboration innovation challenges CSR initiatives and technology adoption - Build and maintain an engagement pipeline for organizations aligned with IIT Delhi s innovation domains - Facilitate partnership proposals agreements and co-branded programs that strengthen FITT s ecosystem presence - Represent FITT at key innovation and business forums to enhance brand positioning and stakeholder connect Market Company Research- Conduct ongoing research on emerging technologies innovation trends and funding opportunities across sectors - Map potential partners and collaborators in alignment with IIT Delhi s research verticals and startup focus areas - Benchmark FITT s engagement strategies with top global innovation and technology transfer organizations - Produce analytical briefs and sectoral intelligence reports to inform decision-making and outreach priorities Digital Marketing Public Relations- Manage FITT s online presence - website social media platforms and digital storytelling channels - Design and execute data-driven digital campaigns to promote IIT Delhi s research and startup ecosystem - Foster media relationships and ensure consistent press visibility for FITT s major programs and events - Analyze audience engagement metrics to optimize content and campaign strategies Events Campaigns- Conceptualize and manage high-impact events such as FITT Forward startup demo days industry dialogues and innovation showcases - Coordinate co-branded events and outreach programs in partnership with industry and government stakeholders - Develop marketing collateral event kits and promotional content aligned with FITT s institutional tone Strategic Collaboration Internal Alignment- Collaborate with FITT s incubation IP and business development teams to align communication and outreach with organizational priorities - Coordinate with IIT Delhi s Communication and Alumni Affairs offices for integrated institutional branding - Support strategic documentation donor engagement and proposal communication with strong data and storytelling insights Qualifications Experience- Bachelor s degree in Marketing Communication Management or related field Master s degree MBA PGDM preferred - 7-10 years of experience in marketing partnership management or business development ideally within research innovation or startup ecosystems - Proven experience managing external partnerships communications and stakeholder engagement - Strong understanding of India s R D corporate innovation and technology commercialization landscape - Excellent communication writing and presentation skills - Familiarity with CRM and digital marketing analytics tools Key Competencies- Strategic and analytical approach to market engagement - Excellent relationship-building and negotiation skills - Creative thinking in brand storytelling and stakeholder communication - Collaborative and adaptable mindset for cross-functional coordination - Strong sense of ownership and execution excellence Interested candidates may also share resume to with the subject line Application for Marketing Partnerships Manager - FITT IIT Delhi ref updazz com