(15h Left) Search Engine Marketing Executive

6 days ago

Bengaluru, India Digit Insurance Full time

Job Description

- Responsible for different sections of our website and growing its traffic and leads.
- Performing ongoing keyword research including discovery and expansion of keyword opportunities.
- Researching and implementing content recommendations for organic SEO success.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Experience with tools such as SEMrush, Google Keyword Planner, or any other.
- Optimising copy and landing pages for search engine optimization.
- Research and analyse competitor advertising links.
- Develop and implement link building strategy.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Executing tests, collecting and analysing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
- Tracking, reporting and analysing website analytics, pay-per-click (PPC) initiatives and campaigns.
- Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion and optimisation.
- Research and analyse competitor advertising links.

Requirements and Skills

- Proven SEM experience and success managing/monitoring PPC campaigns across Google.
- Well-versed in performance marketing tactics.
- Up to date with the latest trends and best practices in search engine marketing
- In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite )
- Experience with website analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
- Strong analytical skills and experience generating SEM reports.
- Familiarity with A/B and multivariate experiments.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- BS/MS degree in Marketing or a quantitative, test-driven field.
- Hands-on experience with Content Management Systems (e.g., Adobe Experience Manager or WordPress) (Not mandatory).
- Ability to meet deadlines.
- Any graduate.

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