Associate - Content Marketing (1-3 yrs)

3 weeks ago

Bengaluru, Karnataka, India KredX Full time
Job Description- Content Marketing Associate

Company- KREDX Group of Companies.

URL- www.kredx.com

Position - Content Marketing Associate

Work Location- Bangalore

- What started in 2015 as a mission to solve working capital challenges has evolved into a comprehensive financial solutions ecosystem. Today, KredX powers businesses of all sizes with innovative financial solutions.

- KredX stands as India's leading integrated supply chain finance solutions provider, holding both RBI's TReDS license and IFSCA's ITFS license - making us one of the few double-licensed entities in India.

- We drive domestic trade financing through our Domestic Trade Exchange (DTX) platform, facilitate cross-border trade financing solutions through our Global Trade Exchange (GTX), and deliver AI-powered intelligent finance automation that streamlines end-to-end financial operations for enterprises worldwide.

- The KredX Suite of Products: DTX (Domestic Trade Exchange): RBI-licensed TReDS platform enabling seamless MSME financing through invoice discounting. GTX (Global Trade Exchange): IFSCA-licensed platform facilitating efficient import-export financing for cross-border trade. CMS (Cash Management Solutions): AI-powered finance automation solution streamlining financial operations.

Responsibilities:

- Assist in planning and executing 360-degree content marketing campaigns across the KredX product suite.

- Research and create long-form and gated content assets (e.g., white papers, guides, downloadable content) that support lead generation and other forms of content as required.

- Write conversion-focused copy for multiple channels including email, WhatsApp, SMS, landing pages, and brochures.

- Support the development of brand-aligned social media content.

- Write engaging blog content to improve organic traffic and demonstrate industry expertise.

- Collaborate with internal teams (design, product, digital) to create clear, compelling marketing assets.

- Ensure accuracy and consistency in messaging, grammar, and tone across all touchpoints.

- Apply strong research and editing skills to ensure factual and grammatical correctness.

- Participate in brainstorming sessions and contribute to campaign ideation.

- Be a proactive team player who can adapt in a fast-paced, cross-functional setup.

Qualifications:

- Bachelor's degree in Communications, Marketing, Journalism, English, or a related field is preferred.

- 1-3 years of experience in content writing or content marketing, preferably in a B2B or fintech environment.

- Excellent written and verbal communication skills.

- Strong attention to detail, grammar, and brand tone.

- Comfortable working in a dynamic and fast-paced environment.

- Basic proficiency with Microsoft Office; familiarity with content management tools and SEO is a plus.

- A collaborative attitude and openness to feedback.

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