Chief Sales Marketing Officer

Job Description Founding Chief Marketing Officer (CMO) Job Description We are hiring a Founding Chief Marketing Officer (CMO) to lead brand, growth, acquisition, community, communication, and market strategy for a confidential early-stage SaaS platform operating in a structured and credibility-driven domain. The role requires deep marketing expertise, strong storytelling, strategic thinking, and the ability to scale both organic and inorganic growth channels while establishing trust, authority, and long-term market presence. Key Responsibilities Marketing Strategy & Business Growth - Own the end-to-end marketing strategy across awareness, acquisition, activation, retention, and revenue. - Design and implement growth systems that scale predictably across multiple user segments. - Analyze markets, competitors, user behavior, and industry gaps to craft positioning and value narratives. - Convert business goals into measurable marketing roadmaps, quarterly plans, and execution strategies. - Run controlled experiments, growth loops, and funnel optimizations to increase conversions and reduce CAC. Organic & Inorganic Growth Leadership - Build and execute organic growth engines including SEO, content, social media, thought leadership, partnerships, and community. - Lead inorganic channels including Google Ads, Meta Ads, LinkedIn Ads, and performance-driven paid campaigns. - Manage full-funnel execution: targeting, creatives, ad planning, budgets, optimization, and reporting. - Drive compounding growth through distribution channels, digital PR, collaborations, and outreach systems. Brand, Communication & Narrative Building - Define and maintain a consistent brand identity, voice, and messaging across all touchpoints. - Build a reputation of trust, reliability, and authority in a credibility-sensitive domain. - Develop communication frameworks for product launches, updates, and high-level strategic announcements. - Own content strategy across long-form, short-form, newsletters, video, and multi-platform storytelling. Sales & Lead Generation Support - Build predictable systems for inbound and outbound lead generation. - Collaborate closely with sales and leadership to refine target segments, pipelines, and qualification mechanisms. - Create playbooks for nurturing, follow-ups, and conversion journeys. - Support sales through collateral, pitch decks, narrative positioning, and demo enablement content. Founder Personal Branding & Thought Leadership - Amplify the founders presence across digital platforms through content, interviews, insights, and authoritative posts. - Position the leadership team as trusted voices in the domain. - Build a long-term content and visibility roadmap to support credibility, partnerships, and user trust. Data, Analytics & Marketing Ops - Create dashboards, KPIs, and reporting systems for all marketing channels. - Run cohort analyses, attribution models, funnel tracking, and behavioral insights. - Set up automation for lifecycle marketing including email, WhatsApp, CRM nurturing, and re-engagement. - Track performance metrics and optimize for CAC, payback period, LTV, and retention. Community, Partnerships & Ecosystem Engagement - Build user communities, professional networks, and ecosystem touchpoints. - Drive outreach to institutions, associations, creators, and subject matter practitioners where relevant. - Organise webinars, workshops, events, and educational initiatives to build trust and engagement. Team & Culture Building - Recruit and mentor talent across marketing, design, growth, community, and communications. - Establish internal processes for campaign planning, execution, review, and continuous optimization. - Define quality standards, guidelines, creative principles, and experimentation culture. - Build a high-ownership, data-driven, execution-oriented marketing team. Long-Term Marketing & Growth Strategy - Define multi-year brand and growth vision aligned with product and business goals. - Build frameworks for scaling distribution, category positioning, and market expansion. - Translate strategic goals into actionable quarterly milestones and execution plans. - Work directly with the founding team to align marketing outcomes with user and business needs. What We're Looking For - 2 to 5+ years of experience in marketing leadership, preferably in SaaS, B2B, B2C, or workflow-heavy digital platforms. - Proven expertise in both organic and inorganic growth strategies. - Strong experience in SEO, content strategy, paid marketing, performance channels, and analytics. - Ability to build brand identity, voice, and trust in a structured and credibility-focused domain. - Experience supporting sales teams through lead generation systems and cross-functional collaboration. - Experience managing CRM systems, automation workflows, funnels, and data dashboards. - Exceptional storytelling, communication, and narrative-building skills. - Ability to simplify complex concepts into clear and compelling value propositions. - Strong strategic thinking, ability to operate in early-stage environments, and founder-like ownership. - Experience building teams from scratch and establishing scalable marketing processes. - High competency in social media branding, multi-platform presence, and founder-led visibility execution Perks - Equity and profit-sharing based on contribution. - Opportunity to shape the full marketing engine from 0 1. - Direct collaboration with the founders in defining long-term brand and growth vision. - High autonomy, high-impact role for a fast-moving, mission-driven platform.