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2 weeks ago
Key Responsibilities - Lead the development and implementation of marketing strategies to build brand equity and support business objectives - Plan and execute marketing campaigns including digital print and social media to promote the brand and its products - Collaborate with the product and sales teams to ensure marketing efforts are aligned with product launches and sales strategies - Conduct market research and analysis to identify trends opportunities and competitive insights - Develop and manage the marketing budget ensuring efficient allocation of resources and maximizing ROI - Create and manage content for various platforms including website social media video and podcasts - Oversee the production of marketing collateral including brochures flyers and business intelligence reports - Manage social media accounts and develop strategies to increase engagement and brand awareness - Monitor and report on the performance of marketing campaigns providing insights and recommendations for improvement - Stay up-to-date with industry trends and best practices to continuously improve marketing efforts Qualifications - Bachelor s or Master s degree in Marketing Communications or a related field - 5-8 years of experience in marketing management preferably in the technology automotive or electric vehicle industry - Proven experience in developing and executing successful marketing campaigns - Strong understanding of digital marketing social media management and content creation - Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams - Strong organizational analytical and problem-solving skills - Ability to manage multiple projects simultaneously and meet deadlines - Experience with market research product and pricing strategies and advertising and promotional campaigns - Familiarity with SEO SEM and other digital marketing tools and techniques Preferred Qualifications - Experience in the automotive or electric vehicle industry - Knowledge of web design and user experience UX principles - Proficiency in graphic design and video editing tools - Understanding of content marketing strategies and techniques ref updazz com
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