3 Days Left: Salesforce Analyst

2 weeks ago

Hyderabad, Telangana, India Cushman Wakefield Full time
Job Description

Key Responsibilities:

- Gather and analyze requirements from real estate business stakeholders (sales, leasing, marketing, property management) to capture CRM and workflow needs specific to the real estate industry.
- Design, develop, and implement Salesforce solutions tailored to real estate business processes such as lead management, opportunity tracking, inventory management, bookings, contract management, and customer service.
- Configure Salesforce modules (primarily Sales Cloud and Service Cloud) to address unique real estate requirements like project and unit mapping, property lifecycle management, and payment tracking.
- Integrate Salesforce with other real estate systems (property listing portals, ERP systems for inventory and finance, marketing platforms).
- Develop custom components using Apex, Lightning Web Components (LWC), Visualforce, and Flows to enhance real estate processes such as lead nurturing, property allocations, payment schedules, and contract generation.
- Maintain and automate business rules for real estate scenarios such as site visits, customer follow-ups, KYC compliance, and document management.
- Create and maintain dashboards and reports for sales pipeline, inventory status, collection schedules, and agent performance.
- Collaborate with sales, marketing, operations, and IT teams to continuously improve system functionality and user adoption specific to the property sector.
- Ensure data security, privacy (including customer and property data), and compliance with industry regulations within the Salesforce environment.
- Stay updated on Salesforce enhancements and best practices relevant to the real estate industry.

Required Skills and Qualifications:

- Educational Qualification: Bachelor's/Master's degree in Computer Science, Information Technology, or related field, or an MBA or equivalent.
- Experience: 34+ years of Salesforce development/analyst experience, with preference for exposure to the real estate industry.
- Technical Skills:
- Proven expertise in Salesforce platform customization (Apex, LWC, Visualforce, SOQL, SOSL).
- Experience with real estate process automations (site visit scheduling, payment plans, booking workflows).
- Strong grasp of system integrations, especially with real estate listing sites, ERP systems, and marketing automation platforms.
- Proficiency using Salesforce declarative tools (Flows, Process Builder, Validation Rules, Reports, and Dashboards).
- Certifications: Salesforce certifications (e.g., Platform Developer I, Salesforce Administrator) are advantageous.
- Industry Knowledge: Familiarity with real estate sales/marketing cycles, inventory management, and property documentation processes.
- Soft Skills: Strong analytical and communication skills; experience supporting cross-functional real estate teams.

Preferred Skills:

- Experience:
- Experience in large-scale Salesforce implementations for real estate developers, agents, or property management companies.
- Familiarity with CRM mobile app customization for field sales/agents.
- Additional Tools: Exposure to CPQ, Marketing Cloud, and community portals for brokers or buyers.
- Regulatory Knowledge: Knowledge of real estate regulations, KYC/AML processes as they relate to CRM system design.

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