General Manager

4 days ago

Chandigarh, India Alcostar Distillers Full time

Job Profile We are looking for a seasoned General Manager – Sales to lead and expand our liquor sales in Uttar Pradesh. The ideal candidate will have strong knowledge of the UP-liquor market, state excise policies, distributor networks, and sales strategies for premium and IMFL products. This is a leadership role responsible for driving revenue growth, managing a large sales team, and ensuring strong brand presence across the state. Key Responsibilities · Lead and manage all sales operations in Uttar Pradesh, covering distributors, wholesalers, and on-trade/off-trade channels. · Develop and execute territory-specific sales strategies to achieve revenue and volume targets. · Build and maintain strong relationships with CSD, excise officials, distributors, and key accounts. · Monitor state excise policies, regulations, and compliance requirements and ensure adherence. · Set and monitor sales targets, KPIs, and incentive structures for the team. · Analyse market trends, competitor activity, and consumer behaviour to optimize sales strategy. · Collaborate with marketing and brand teams to drive promotions, visibility, and product launches. · Oversee territory sales forecasting, reporting, and budget management. · Mentor, train, and motivate the regional sales team to ensure high performance. Skills and Qualification · Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred). · 12–20 years of experience in liquor sales, with strong focus on the Uttar Pradesh market. · In-depth knowledge of state excise laws, CSD sales, and IMFL distribution networks. · Proven track record of achieving sales targets and growing market share. · Excellent leadership, negotiation, and stakeholder management skills. · Strong analytical, strategic, and execution abilities. Why Join Us · Lead sales for a premium liquor brand in one of India’s largest and most dynamic liquor markets. · High-impact role with visibility at senior management level. · Competitive salary with performance-linked incentives. · Opportunity to shape sales strategy and expand market presence in Uttar Pradesh. Location: Chandigarh Company: Alcostar Group of Companies Experience: 12–20 years | Industry: Liquor / Distillery / Spirits To Apply Send your CV to Corp.HR@alcostardistillers .Com with the subject line: Application – GM Sales (UP Market) or apply directly via LinkedIn.

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