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15h Left Field Marketing Lead

1 month ago

Gurgaon, Haryana, India Genpact Full time
Hi Applicants,

We're inviting applications for Field Marketing Lead for Senior Manager position.

Total years of experience-8+ Years
Shift- Day
Location- Gurugram, Haryana, India
5 days WFO.

Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Inviting applications for the role of Senior Manager, Field Marketing Lead, Banking and Capital Markets

We are seeking an experienced and strategic marketing leader to join our team as the Field Marketing Lead for the Banking and Capital Markets industry. This position will be based in India and will play a critical role in shaping and executing our marketing strategy to drive growth and brand awareness across the focus BCM geographies - UK, US and Europe.

Responsibilities

• Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies that align with Genpact's business objectives and drive growth in the banking and capital markets sector.

• Brand Management: Enhance the Genpact brand within the banking and capital markets industry through targeted campaigns, thought leadership, and innovative marketing initiatives.

• Demand Generation: Lead demand generation efforts, including digital marketing, content marketing, events, and partnerships to generate leads and support sales efforts.

• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies and initiatives.

• Team Leadership: Build, mentor, and lead a team, fostering a culture of creativity, collaboration, and excellence.

• Stakeholder Collaboration: Work closely with senior leadership, sales teams, and other stakeholders to ensure alignment and support for marketing initiatives.

• Performance Measurement: Establish metrics and KPIs to measure the effectiveness of marketing campaigns and initiatives, providing regular reports and insights to senior management.
Qualifications we seek in you
Minimum qualifications/skills

• Bachelor's degree in marketing, business administration, or a related field; MBA preferred.

• Relevant years of experience in marketing & leadership role within the banking and capital markets industry.

• Proven track record of developing and executing successful marketing strategies that drive business growth.

• Strong understanding of digital marketing, content marketing, and demand generation techniques.
Preferred qualifications /skills

• Excellent communication, leadership, and interpersonal skills.

• Ability to think strategically while executing tactically.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com . Follow us on Twitter, Facebook, LinkedIn, and YouTube.

Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.