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15h Left Senior Brand Strategist

1 month ago


Gurgaon, Haryana, India SWAY | Integrated Marketing Consult Full time
Job Description

We are seeking a seasoned brand strategist to lead our marketing efforts. The ideal candidate will have a deep understanding of creative brand development, consumer insights, and market trends.

Main Responsibilities
  • Leadership & Management: Lead and mentor a team of marketers, fostering collaboration and high performance, and plan submissions for relevant awards.
  • Brand Development: Create and execute comprehensive brand strategies that align with client objectives and drive growth.
  • Consumer Insights: Utilize research and data to uncover consumer insights, identify market opportunities, and guide strategic decisions.
  • Campaign Planning: Collaborate with creative, media, and account teams to develop integrated marketing campaigns that resonate with target audiences.
  • Client Relations: Act as the primary strategic advisor to clients, building strong relationships and delivering high-quality strategic recommendations.
  • Market Analysis: Conduct thorough market analysis to understand competitive landscapes, identify trends, and anticipate industry shifts.
  • Thought Leadership: Stay ahead of industry trends and emerging practices, sharing knowledge with the team and clients.
  • Performance Tracking: Establish KPIs and measurement frameworks to evaluate the effectiveness of brand strategies and campaigns, making data-driven adjustments as needed.
  • New Business Development: Support business development efforts by providing strategic insights and contributing to pitch presentations.
Requirements
  • Educational Background: Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Experience: 5-6 years in brand strategy and marketing, with at least 1 year in a leadership role.
  • Strategic Thinker: Proven ability to develop successful creative brand strategies for leading brands.
  • Consumer-Centric: Strong understanding of consumer behaviour and market research methodologies.
  • Communication Skills: Exceptional written and verbal communication skills, capable of articulating complex ideas clearly and persuasively.
  • Leadership Skills: Demonstrated leadership abilities with experience managing and mentoring teams.
  • Client Management: Strong client-facing skills with a proven ability to build and maintain client relationships.
  • Analytical Mindset: Proficiency in data analysis and leveraging insights to drive strategic decisions.
  • Creative Collaboration: Ability to work collaboratively with creative teams to translate strategic insights into compelling advertising campaigns.