Marketing Head- Vertoz

2 weeks ago

Mumbai Maharashtra, India Vertoz Full time

What We Want We are seeking an experienced and dynamic professional to lead the Marketing Growth and Strategy functions at Vertoz This leadership role is responsible for developing and executing marketing strategies driving brand growth optimizing marketing operations and enhancing customer acquisition and retention The ideal candidate should have expertise in both digital and traditional marketing demand generation performance marketing strategic partnerships and business expansion Who we are Vertoz NSEI VERTOZ an AI-powered MadTech and CloudTech Platform offering Digital Advertising Marketing and Monetization MadTech Digital Identity and Cloud Infrastructure CloudTech caters to Businesses Digital Marketers Advertising Agencies Digital Publishers Cloud Providers and Technology companies For more details please visit our website What you will do Marketing Brand Strategy Develop and execute comprehensive marketing strategies to establish and strengthen Vertoz s brand presence across B2B channels Manage corporate branding positioning and messaging to ensure consistency across all platforms Oversee content marketing initiatives including blogs whitepapers case studies newsletters and presentations Optimize online presence through SEO SEM and digital advertising strategies Growth Demand Generation Lead performance marketing campaigns across digital SEO SEM social media paid ads email and offline channels Oversee demand generation programs to drive Marketing Qualified Leads MQLs and Sales Qualified Leads SQLs Develop customer lifecycle marketing strategies to optimize conversion funnels and improve retention Align marketing strategies with revenue goals by working closely with the sales team Marketing Operations Analytics Implement and manage marketing automation CRM tools and analytics platforms to track campaign performance and customer insights Develop KPI-driven frameworks for lead scoring attribution modeling and ROI measurement Utilize data-driven decision-making to optimize marketing investments and business growth strategies Traditional Event Marketing Plan and execute industry events trade shows and strategic partnerships to enhance brand positioning Identify speaking opportunities and ensure Vertoz is well-represented at key industry forums Develop event marketing strategies to drive engagement and lead generation Team Leadership Cross-Functional Collaboration Lead and mentor a growing team including content creators designers and marketing specialists Work closely with product sales and leadership teams to align marketing efforts with business objectives Drive process optimization operational efficiency and best practices across marketing functions Requirements Requirements Experience 10-15 years in marketing growth strategy or related roles Education Bachelor s degree in Marketing Communications Business or a related field MBA preferred Expertise in SEO SEM Google Analytics CRM and marketing automation tools Strong understanding of customer lifecycle marketing demand generation and lead nurturing Exceptional content creation storytelling and brand-building skills Experience in budget management KPI-driven marketing execution and revenue growth strategies Strong leadership and communication skills to mentor teams and collaborate across departments Experience in B2B marketing AdTech MarTech SaaS or similar industries is preferred Benefits No dress codes Flexible working hours 5 days working 24 Annual Leaves International Presence Celebrations Team outings

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