Marketing Manager

2 weeks ago

Tumkūr, India KG Engineering & Consultancy Full time

Job Title: Branding and Marketing Manager Department: Marketing Reports to: CEO Location: Bangalore Job Type: Full-time Job Summary: We are seeking a dynamic and strategic Branding and Marketing Manager to lead the development, implementation, and management of our brand and marketing strategies. The ideal candidate will be responsible for building a strong and consistent brand identity across all channels, driving customer engagement, and ensuring alignment with business goals. Key Responsibilities: Brand Management: - Develop and execute brand strategies that position the company effectively in the market. - Maintain brand consistency across all marketing and communication platforms. - Manage brand guidelines and ensure compliance internally and externally. - Lead brand refresh initiatives and oversee creative direction for branding assets. Marketing Strategy & Campaigns: - Coordination with external agencies like IESA, ISM etc. - Responsible for outside India image building - Drive Webinar campaigns by co-ordinating with relevant stake holders - Design and implement integrated marketing campaigns (online and offline) to support business objectives. - Develop marketing plans that include digital marketing, print advertising, PR, events, and social media. - Monitor campaign performance and adjust strategies based on analytics and feedback. - Identify opportunities for new marketing channels and partnerships. - Prepare all marketing collaterals by coordinating with relevant stake holders - All Event Managements across India Market Research & Analysis: - Conduct competitor analysis and market research to identify trends and customer preferences. - Use data insights to refine positioning, messaging, and marketing strategies. - Monitor customer feedback and industry developments to inform brand evolution. Team Leadership & Collaboration: - Lead and mentor a team of marketing professionals and creatives. - Work closely with product, sales, and customer service teams to align messaging and marketing efforts. - Manage relationships with external agencies, vendors, and media partners. Qualifications: - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. Master’s preferred. - 5+ years of experience in branding and marketing roles, preferably in a managerial capacity. - Proven track record of successful brand management and marketing campaign execution. - Strong knowledge of digital marketing tools and platforms. - Excellent communication, leadership, and project management skills. - Creative mindset with strong analytical and problem-solving abilities. Preferred Skills: - Proficiency in marketing automation platforms. - Familiarity with graphic design tools (e.G., Adobe Creative Suite, Canva). - Experience in B2B marketing environments. - Strong storytelling and content development skills. KPIs / Success Metrics: - Brand awareness and recognition scores. - Lead generation and conversion rates. - Campaign ROI and engagement metrics. - Customer retention and satisfaction indicators.

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