Communications Executive

2 days ago

Mumbai, Maharashtra, India ARPAN Full time
Key Objectives of the Job

1. Strengthen and manage the organization's communications and PR efforts to enhance visibility and reputation.
2. Drive awareness campaigns and events that align with the organization's mission and advocacy goals.
3. Ensure consistent and effective communication across digital platforms, media, and branding partnerships.

Major Deliverables

Media & PR

- Maintain and expand relationships with media outlets, journalists, and influencers.
- Draft and distribute press releases, media briefs, and story pitches to secure media coverage.
- Track, analyze, and report media mentions and coverage data.

Campaigns & Events

- Plan and execute awareness campaigns, advocacy initiatives, and events.
- Coordinate event logistics, outreach efforts, and promotions.

Brand Partnerships

- Network, build and sustain partnerships with brands, corporates, and stakeholders for campaign support.

Content & Branding

- Support the creation of newsletters, website updates, blogs, and other communication materials by collaborating with internal teams and designers.
- Ensure brand consistency across platforms and campaigns.

Digital & Social Media

- Support the execution of digital campaigns in collaboration with the Manager, Communications.
- Support in monitoring and analyzing social media and digital performance analytics of the campaign.
- Explore and utilize AI-based tools for content creation, analytics, and workflow efficiency.

Job Challenge

- Navigate complex and sensitive communications on CSA while balancing multiple priorities and working within budget constraints.

Specialized job competencies

- Media & PR Expertise: Strong understanding of media relations, PR strategies.
- Campaign & Event Management: Ability to plan, organize, and execute events and campaigns with attention to detail.
- Digital & Social Media Skills: Familiarity with social media management, digital marketing strategies, and analytics tools.
- PR Content Development: Proficient in crafting impactful, story-driven content.
- Technical Competence: Proficiency in MS Office Suite, basic knowledge of design tools like Canva, and a willingness to learn and apply AI-based communication tools.
- Soft Skills: Excellent written and verbal communication, strong organizational and time management skills, ability to work independently and in teams, creativity, and a passion for social impact.

Educational Qualification

- Bachelor's or Master's degree in Communications, Public Relations, Journalism, Marketing, Mass Media, or a related field.

Desired Experience

- 2–4 years of experience in communications, PR, digital media, or related domains.

Other desired attributes

- Prior experience of working in the social impact space is desirable but not a must.
- Strong interpersonal skills to engage with various stakeholders, including media, NGOs, government agencies, and internal teams.

Location-Mumbai

Salary range

Rs. 35,000 - Rs. 50,000 per month (based on experience) + Travel reimbursement

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