Creative Director

3 weeks ago

Bengaluru, Karnataka, India Kapiva Full time
About the Role

We are looking for a visionary Creative Director, someone who has grown through the copywriting/content track, to lead and elevate the creative expression of Kapiva across digital, product, and CRM channels. This is a strategic + hands-on leadership role where you'll manage a 15-20 member team (copywriters, designers, content creators) via Creative Leads, and set the tone for high-impact storytelling and campaign design across the brand.

As a member of the marketing leadership team, you'll directly shape how Kapiva communicates with its audience – from short-form snackable Reels to CRM journeys to large-scale campaigns across wellness categories like Men's Health, Gym Performance, Daily Wellness, Lifestyle, Packaging, International and Retention.

Key Responsibilities

Creative Vision & Content Strategy

- Define and evolve the brand's creative tone across platforms.

- Lead the development of engaging, conversion-led content strategies for Instagram

Reels, YouTube Shorts, CRM, and website.

- Guide storytelling across digital-first Ayurveda narratives that simplify wellness for

today's consumer.

Copy & Storytelling Excellence

- Personally shape long-form and short-form scripts that cut through digital clutter.

- Ensure a consistent, compelling brand voice across copy touchpoints – from CRM to

campaigns to social.

- Be the final eye on important copy deliverables while mentoring copy team members.

Team Leadership & Development

- Lead a 15+ member creative team via Creative Leads; mentor copywriters directly.

- Conduct weekly reviews, ideation sessions, and drive best-in-class execution standards.

- Foster a culture of experimentation, learning, and high-performance creativity.

Cross-Functional Collaboration

- Partner with Growth, Performance Marketing, Product, and Retention teams to co-own

business outcomes.

- Align creative efforts with platform best practices, brand goals, and campaign KPIs.

Performance & Optimization

- Review content effectiveness via metrics (CTR, engagement, conversions).

- Use performance insights to refine future storytelling & formats.

Requirements

- 10 + years in content, copywriting, or creative strategy roles.

- At least 2–3 years in a leadership role managing copy teams.

- Deep experience in digital content creation, particularly Instagram Reels, YouTube

Shorts, CRM communications.

- Ability to balance brand-first storytelling with performance-led outcomes.

- Bonus if you've worked in D2C or wellness/FMCG space.

- You've written at scale — landing pages, campaigns, CRM journeys, influencer scripts,

and more.

- Experience collaborating with designers, performance marketers & product teams.

Why Join Us?

- Lead the full-stack creative engine of one of India's fastest-growing wellness brands.

- Own storytelling across product + performance + retention — no silos

- Opportunity to reimagine Ayurveda for the next-gen audience.

- Fast-paced, founder-led environment with strong marketing DNA.

- Competitive compensation and ownership of outcomes.

If you live and breathe copy, know how to lead from the front, and want to build a brand that

truly impacts lives — we'd love to hear from you.

  • Creative Director

    3 weeks ago

    Bengaluru, Karnataka, India Elton Mayo's Full time

    Job DescriptionCreative Director | Remote (Bangalore-Based) | Brand Vision & Creative LeadershipLocation: Remote (Bangalore-based) with plans for future office spaceType: Full-time, PermanentSector: Creative Services | Aged Care | NDIS | Healthcare | Not-for-ProfitAbout the BusinessOur client is a leading creative consultancy supporting organisations across...

  • Creative Director

    3 weeks ago

    Bengaluru, Karnataka, India Elton Mayo's Full time

    Creative Director | Remote (Bangalore-Based) | Brand Vision & Creative LeadershipLocation: Remote (Bangalore-based) – with plans for future office space Type: Full-time, Permanent Sector: Creative Services | Aged Care | NDIS | Healthcare | Not-for-ProfitAbout the BusinessOur client is a leading creative consultancy supporting organisations across aged...

  • Creative Director

    3 weeks ago

    Bengaluru, Karnataka, India Elton Mayo's Full time

    Creative Director | Remote (Bangalore-Based) | Brand Vision & Creative Leadership Location: Remote (Bangalore-based) – with plans for future office space Type: Full-time, Permanent Sector: Creative Services | Aged Care | NDIS | Healthcare | Not-for-Profit About the Business Our client is a leading creative consultancy supporting organisations across...

  • Creative Director

    3 weeks ago

    Bengaluru, Karnataka, India Expertiz in Full time

    Job Description- Partner with Creative director in inventing new ideas for marketing messages and advertising campaigns- Analyze trends, look at new data and keep up with times- Make decisions on final copy ,art and finished commercials- Partner on pitches and presentations.- Candidate- The incumbent will lead the creative mandate at Bangalore and work with...

  • Executive Creative Director

    3 days ago

    Bengaluru, Karnataka, India beBeeCreative Full time ₹ 9,00,000 - ₹ 12,00,000

    Job Title: Executive Creative Director A successful Executive Creative Director will spearhead our company's design department, overseeing the management of a team of designers. The ideal candidate will possess excellent leadership skills and be able to manage multiple projects simultaneously. This position offers an exciting opportunity for individuals...

  • Associate Creative Director

    4 days ago

    Bengaluru, Karnataka, India Fincity Full time

    Associate Creative Director - Art Fincity Bengaluru, Karnataka, India (On-site) Rouzy Tribe ( is a Creative & Digital Marketing Agency of Fincity serving clients in Real Estate Industry. We specializes in crafting innovative and impactful campaigns for brands. We believe in the power of storytelling, crafting innovative and impactful campaigns that...

  • Brand & Creative Director

    3 weeks ago

    Bengaluru, Karnataka, India munchable Full time

    Munchable.tv is a media-tech company building a new kind of content engine for India — where AI tools streamline production, stories connect with culture, and content delivers both emotion and performance.We sit at the intersection of AI, storytelling, and high-performance video — blending automation with creativity to craft content that doesn't just...

  • Director - Creative - Digital Platform

    2 weeks ago

    Bengaluru, Karnataka, India Hireginie Talent Cloud Full time

    Creative DirectorAbout Our Client : Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to...

  • Brand & Creative Director

    4 weeks ago

    Bengaluru, Karnataka, India munchable Full time

    Munchable.tv is a media-tech company building a new kind of content engine for India — where AI tools streamline production, stories connect with culture, and content delivers both emotion and performance. We sit at the intersection of AI, storytelling, and high-performance video — blending automation with creativity to craft content that doesn't just...

  • Brand & Creative Director

    2 weeks ago

    Bengaluru, Karnataka, India munchable Full time

    Munchable.tv is a media-tech company building a new kind of content engine for India — where AI tools streamline production, stories connect with culture, and content delivers both emotion and performance.We sit at the intersection of AI, storytelling, and high-performance video — blending automation with creativity to craft content that doesn't just...