Demand Manager

Job Description

Position Title: Demand Manager B2B, B2BC & Institutional Partnerships

Base Location: Head Office - Mumbai (active travel across these cities; pan-India expansion as per project pipeline)

Experience: 35 years minimum

Compensation: 4 LPA 8 LPA (based on experience and performance)

Type: Full-Time, On-ground with virtual stakeholder interaction

About Union Living

Union Living is Indias fastest-growing co-living and student housing company, delivering vibrant and professionally managed accommodations to students and working professionals. Were building not just spaces, but holistic ecosystems for growth, safety, and connection.

Role Overview

We are looking for adigitally savvy, revenue-driven Demand Managerto lead the institutional partnerships vertical acrossB2B, B2BC, and corporate channels. This role will combine traditional relationship-building with cutting-edgetech toolslike Apollo, LinkedIn Sales Navigator, email automation platforms, and AI-powered CRMs to maximize outreach, conversion, and expansion.

Key ResponsibilitiesStrategic Partnerships & Demand Channels

- Drive demand throughB2B partnershipswith corporates (HR/admin departments),B2BC tie-upswith educational and skill-based institutions, andbulk channel sales(training centers, coaching classes, PG agents)
- Build arobust networkacross universities, colleges, corporates, and educational institutions
- Planpan-India activation strategieswith a current focus onMumbai and Pune including field visits, events, and virtual meetings

Tech-Driven Outreach & Lead Nurturing

- UseApollo,LinkedIn Sales Navigator, andAI-based enrichment toolsto identify, qualify, and engage decision-makers across sectors
- Designemail marketing automation sequences(e.g., via Mailchimp, Lemlist, Instantly.ai, etc.) to run scalable and personalized outreach campaigns
- Create AI-generated pitch decks, proposals, and follow-ups for maximum conversion

Revenue & Conversion Ownership

- Ownmonthly and quarterly revenue targetsfrom partnerships and bulk bookings
- Collaborate with the sales team toclose inbound institutional leadsand convert outbound partner accounts into high-volume demand sources
- Build a dynamicrevenue forecast modelfor partnerships across cities

Reporting, Expansion, and Future Growth

- Maintain CRM andreal-time dashboardsto track outreach, response, follow-ups, and closures
- Work closely with senior management toscale partnership programscity by city
- IntegrateAI-led insightsto optimize messaging, timings, and channel effectiveness

Key Skills & Requirements

- 35 yearsin institutional sales / B2B partnerships / hospitality / real estate / co-living / edtech or HR-tech environments
- Proven experience inemail automation,cold outreach, andmulti-channel B2B campaigns
- Proficiency in tools likeApollo, LinkedIn Sales Navigator, Lemlist/Instantly.ai, and CRM tools (HubSpot, Zoho, LeadSquared, etc.)
- Excellent communication and pitch creation skills (verbal + written)
- Willingness to travel actively within Mumbai, Pune, and across India as required

Bonus Points For

- Background in hospitality, student housing, coworking, edtech, or HR-based SaaS
- Past experience working withrecruitment cells,campus heads,placement coordinators, oremployee benefit programs
- Experience withAI content tools(e.g., ChatGPT, Copy.ai, Jasper) for proposals and marketing

What Youll Get

- A high-impact role shaping Union Livingsdemand engine for scale
- Autonomy to build futuristic B2B and institutional funnels using thebest tech stack
- Opportunity to travel, pitch, andbuild partnerships pan-India
- An ambitious, fast-growing team environment with cross-functional collaboration

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