Digital marketing manager
18 hours ago
Job Description About The Opportunity A fast-growing organisation operating in the career-tech and talent development sector, focused on building products and services that help individuals advance their careers. We're scaling marketing to drive predictable user acquisition, engagement, and revenue growth across Indiahiring a hands-on Digital Marketing Manager to own paid & organic performance on-site. Standardized title: Digital Marketing Manager Role & Responsibilities - Develop and execute integrated digital marketing strategies (paid search, social, display, organic, email) to meet acquisition, conversion, and revenue targets. - Plan, launch and optimise paid media campaigns across Google Ads, Meta, LinkedIn and display networksmanaging targeting, bids, creative tests and budget pacing. - Lead SEO and content-driven growth initiatives: keyword research, on-page optimisation, technical audits and content performance improvement. - Measure and improve conversion funnels using A/B testing, CRO techniques and landing-page optimisation to maximise ROAS and lower CAC. - Build reporting and attribution frameworks using GA4, GTM and Looker Studio; translate data into actionable insights and weekly/monthly performance reports. - Manage external agencies and vendors, oversee campaign budgets, and collaborate with product, design and content teams to scale high-impact campaigns. Skills & Qualifications Must-Have - Google Ads - Meta Ads Manager - Google Analytics 4 - Google Tag Manager - SEO - SEM Preferred - Looker Studio (Google Data Studio) - HubSpot - LinkedIn Ads Additional Qualifications - Proven track record running end-to-end digital campaigns and delivering measurable ROI for user-acquisition or revenue-growth goals. - Strong analytical mindset with experience in campaign measurement, attribution and dashboarding (GA4/GTM preferred). - Available to work on-site in India and to manage cross-functional stakeholders and agency partners. Benefits & Culture Highlights - High-growth, performance-driven environment with clear career progression for marketers who deliver impact. - Collaborative product & data-oriented cultureopportunities to own initiatives end-to-end and influence roadmap decisions. - Competitive compensation with performance-linked incentives and professional development support. This role is on-site in India. If you are a results-oriented digital marketer with deep experience in paid & organic channels, strong analytics skills and a builder's mindset, we'd love to hear from you. Skills: performance marketing,google tag manager,hubspot,seo,campaigns,google ads,digital marketing,linkedin ads,sem,digital markeing manager
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